So, just when you thought it would finally be over with your new 4K TV, you just learn the fact that they are already pushing the 8K technology. Sooner or later, everyone will be raving about how it all looks so much clearer and better than 4K.

Now, you just realize that all of those months’ savings are about to go down the drain. You wonder what it would have been like if you just waited a little longer, since buying a TV with the latest tech is not that easy, as it needs a hefty investment.

Cisco has predicted that all through 2020, video might account for 82% of the internet consumer, hence the medium and quality of the video matter notably. To understand the importance of video quality, we first need to review the latest technologies which are available, and which are soon to be rolled out for everyone.

HD, 1080p, and 4K

Let’s start with the basic stuff. There used to be a time when we had to wait for a lifetime to buffer a video with a 720p and/or 1080p quality. The ‘P’ denotes pixels.

Pixel is the smallest unit of a frame that is displayed on your TV screen. Together, they complete the whole picture that we see on any digital device.

The greater the number of pixels, the better the quality of any video you watch on your TV or computer. So, pixels are critical for quality.

720p and 1080p used to be known as HD (high definition), but then came along 4K – the ultra HD quality technology. 4K boasts around 4000 pixels. For a normal display pixel resolution of the video content (4,096 x 2,160) that becomes a whopping figure of 8,847,360 pixels.

4K has been a gradual and steady adoption process for mainstream media and normal households as well. Quite a handful of people actually own a 4K TV, and still, a huge chunk of people still view all of the video content in 1080p to this day.

CBC News states that in order to truly enjoy, and feel the difference of content in 4K, you have to possess at least a 48-inch screen.

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The 8K Elevation

Just when it was becoming a normal occurrence to have a 4K TV, everyone started going bananas over 8K technology.

Of course, 8K has a higher pixel resolution than 4K (about quadruple times more) as the name suggests. Viewers will be able to see clearer, more crisp and sharper image quality since 8K boasts about 7,680 x 4,320 pixels.

Red, the kings of cinema camera manufacturers have already introduced the 8K sensor. 8K sensor has a resolution of 8192 x 4320 pixels – which comes out to be 33 million pixels.

There are television sets in the market infused with 8K technology which are costly (about $5000 for 65-inches) and scarce. But since the current available content has been made using 4K technology at most, then 8K  there are owners of 8K TV as of this moment, they won’t be able to catch anything in 8K.

Differences Between 4K and 8K Technologies

1.    Resolution

8K consists of 7680 pixels horizontally and 4320 pixels vertically. While 4K consists of horizontal and vertical resolution of 3840 pixels and 2160 pixels. This means the higher the pixel count, the sharper the image you will be able to view on the screen.

2.    Frame Rate

Frame rate indicates the number of individual images or frames per second that appear on the screen. If the frame rate is higher, the motion capture will appear more natural on television or any other screen. 4K supports a frame rate of 50-60, while it is said that 8K could uphold a frame rate of up to 120 Hz progressive.

3.    Audio Signal/Channel

The audio channel for 4K is around 5.1, and as for 8K, it supports 22.1 audio channel. There is a conventional set up of left, right and center speakers, but along with that, there are two subwoofers placed in the front to provide with LFE and three-dimensional super stereo sound.

4.    Viewing Angle

A viewing angle is the maximum angle through which viewers can acceptably watch the video on their screen without comprising on their vision. 4K pitches around 55-degree viewing angle, while 8K overtures around 100-agree angle. So, viewers will be able to watch videos through more visual angles.

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What It Means for the Industry

Filmmakers, advertisers, and marketers can benefit a lot with the advancing technology around video. This will help all the key players gain more control and liberty over pre- and post-production.

With unmatched quality, filmmakers and video content creators can push out unrivaled content in high resolution, and exceptional frame rate.

Well-structured; well-produced, and visually impressive stories have the ability to persuade people and inspire action. This is why video content and video marketing have risen to prominence.

With 8K technology at hand, brands and marketers have the power to push boundaries and get more inventive with their video content.

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