Generating leads in one thing, but how do you ensure that those leads convert into sales? Video testimonial is one way to go about it.
Video testimonials are comprised of honest customer reviews of your products and services.
They add an extra layer of authenticity to your marketing strategy to persuade new audience to take action and choose your brand. What others say about your brand holds more importance than what you do.
Trust is one of the most important foundations of any relationship. When you are trying to rope in more customers towards your services, you have to build trust and confidence.
Video testimonials help you shine a light on what you offer and the impact of your services and products on the lives of your customers. And that could build a lot of trust.
It’s important to share the positive and personal customer experiences which could convince others to choose your brand over your competitors. It’s reassuring for others to know from your past customers that you practice what you preach, and that you are legit.
So, in addition to polished content on your cool-looking website or relevant social media channels, add video testimonials that could sway more customers into your direction.
Read more: How to Make Awesome Client Video Testimonials
Now, there are right ways and wrong ways to do video testimonials. In this blog post, we have handpicked ten of the best examples so you can learn from them and get inspired to make your own.
10 Best Video Testimonials
Lifelock: Jamie’s Story
Lifelock was established in 2005 to counter identity theft, access to personal information, and tax file returns.
One of the best things about Lifelock’s testimonial video is that it shares raw, honest, and personal experience of their customer, Jamie. She voiced her initial concerns about insecurity regarding checking her emails and answering phone calls. But once she got into using Lifelock, all of her security issues were taken care of.
It centers around her emotions, which is why audiences can connect with it more on a personal level. Emotions help your message stick. So, don’t be reluctant to incorporate that in your video.
Slack
Slack is a cloud-based communication tool that debuted in 2013. 87% of users claim that it has improved their collaboration in their organization which explains why many startups and companies prefer Slack as their internal communications application.
Slack teamed up with Sandwich Video to come up with a distinctive testimonial video. To come off as more humorous than cliché, the video was styled up in a sitcom form. It covered Slack’s core team members along with their duties, and various features that users would find helpful.
Slack is aware of its audience and what it needs to see, which is why this testimonial clearly resonates with their overall strategy to be different. If being different is your motto, then feel free to experiment with the video content instead of using bland techniques.
Hootsuite
Wiley has been providing and publishing academic and educational material since 1807. Back in 2014, Wiley collaborated with Hootsuite to implement their custom educational program to step up social media success across organizations.
Hootsuite was founded in 2008 and is a social media relationship management software which lets users operate their social channels from one platform.
Instead of focusing on benefits of services or products, Hootsuite produced this testimonial to highlight teamwork and association. The strong point of this testimonial is that it’s shining light on the major concerns that customers may face while using the service. And if consumers get their answers in a very meaningful way, then you it makes sense to include it in your testimonial video.
Salesforce
Salesforce, founded in 1999, is a cloud-based software providing the services of customer relationship management (CRM).
Salesforce came up with one of the most phenomenal testimonial videos out there. Just look at the video production quality! We especially find it endearing that the video touched on the customer’s personal struggle.
Salesforce has been a very big part of the emotional journey for Stephanie Herrera. She couldn’t be where she is right now if Salesforce hadn’t been invented. So, if your services or products have been pivotal in changing lives, then be sure to include that.
HubSpot
HubSpot was launched in 2006 to develop inbound marketing, sales and CRM software which in turn generate leads and attract visitors for clients.
In their testimonial video, they used a novel approach to show the interview of their customer, Will Curran who is the founder of Endless Entertainment.
Instead of just playing out a dull two to three minutes of interview, they added video recordings of accessing HubSpot marketing products which came to the rescue for Curran, and made their relationship into something game-changing.
Curran found a way to analyze his video marketing analytics through HubSpot as it had Wistia integration on its platform.
So, if you can help your customers get the knack of your products and services, then you should definitely add that information in your testimonials.
Fictiv
Fictiv is the Airbnb of manufacturing products, founded in 2013. It provides agile services in producing mechanical products at breakneck speed.
Fictive mastered the art of keeping it short in their testimonial video. We get that some companies would resort to producing long videos to explain their services, but Fictiv just did it in under couple of minutes, which, in my opinion, is commendable.
Besides, short videos to explain things are a great idea. That’s what explainer videos are for.
So, if you are looking to offer a bird’s eye view in a short time span, then follow Fictiv’s approach.
99designs
99designs is an Australian freelancer platform that gives the business owners and creatives the opportunity to connect with graphic designers all over the world. It was founded in 2008.
This video testimonial from Love Lacy shows how the client was able to build their brand with the help of a graphic designer she found on the platform
Bank of America
Bank of America in partnership with Boca Restaurant Group came up with this testimonial in 2012.
It touched on the subject of trust and belief. Bank of America showed their faith in the vision of Boca Restaurant Group when no one else gave them a shot.
This testimonial is uplifting because we all like to root for the underdog. It shows how a company could go to lengths to pin its confidence in its clients, and how their judgment is repaid.
Sincerity is imperative for your testimonial. It’s always better to show why it would be the best decision to work with you rather than telling.
Amazon
Big tech giant like Amazon, who don’t need introductions, also produces testimonials.
Amazon came up with this one in 2016 which used sleek and polished design to demonstrate how they have helped customers scale up their businesses through Fulfilled by Amazon (FBA)
Sometimes, it makes sense to steer away from giving an emotional message, and leaning more towards big data to put your point across. But you do need some killer graphics to do that.
Dropbox
Last but not least, Dropbox – a pretty well-known file hosting service – produced this testimonial back in 2014. With a broad target market, the company is happy to serve customers from any industry.
Therefore, instead of focusing on just one person’s opinion, they compiled thoughts of various customers on how their services have been beneficial for bunch of them which is interesting.
Final Thoughts
Video testimonials, if done effectively, can be very beneficial for your business. If you want to generate leads and convert them into potential sales, this type of content can drive results.
Video case studies are another type of content that can help build credibility for your business and nurture leads.
If you go ahead with the testimonial video, let us know how it works out for you. If you’d like a production company’s help, get in touch with us. We’ll have you sorted in no time.