Product Showcase: How to Market Your Product with Video

If you’ve ever scrolled through your social media feed and found yourself captivated by a product showcase video, you already know the power of this medium.

Getting attention is the ultimate goal in today’s digital world, mastering it through video marketing is essential for businesses looking to stand out from the crowd and make a lasting impression on their audience.

So, get ready to discover how to showcase your product with the magic of video. Let’s dive in!


Why is video marketing so important?

All right, first things first, why even bother with video marketing? Well, think about it, when was the last time you scrolled through your social feed without seeing at least a dozen videos? Probably never, right?

That’s because video is everywhere! It’s like the superhero of content, swooping in to save the day while capturing people’s attention in a way that text or images just can’t match.

Not convinced? Here’s a stat. According to a report by MotionCue, 79% of consumers said that video keeps brands top of mind.

Our video animation company also makes videos that get attention. Let’s watch a video our team made for a client.

If you like the video and want something similar, get in touch.

Want a video for your business?



Tips to make a product showcase video

All right, let’s roll up our sleeves and get creative. Here are some cool ideas to make your product showcase video stand out:


1. Get personal

Who are you talking to? What makes them tick? Knowing your audience is key!

Imagine you’re chatting with a friend. How would you explain your product to them in a way that gets them excited? That’s the vibe you want to go for.


2. Show, don’t tell

Nobody likes a boring info dump. Instead of listing off features like a robot, show your product in action! Think of it like telling a story. How does your product make someone’s life easier, happier, or more fun? Show that!

Here’s a great example from Yeti.

Read more: 10 Examples of Best Product Launch Videos


3. Keep it snappy

Attention spans are shorter than ever these days. So, keep your video short and sweet. Aim for around a minute or two. It’s just enough time to grab attention and leave them wanting more.


4. Be authentic

People can smell a sales pitch from a mile away. Instead of trying to be super polished and perfect, be real! Share your passion for your product, tell a joke, or show off your quirky side.

Authenticity goes a long way in building trust with your audience.

Instead of creating a traditional ad, GoPro compiled footage of a firefighter rescuing a kitten using their camera.

It’s heartwarming, it showcases the product’s durability and quality, and it’s a testament to the power of storytelling.


How to market your product with video

Product showcase videos can be incredibly versatile and effective across various platforms and channels.

Here are some key places where you can use product showcase videos to engage your audience and drive conversions:


1. Landing pages

Picture this: you land on a website, and boom! There’s a video right there showing you exactly what the product does. It’s like having a personal demo right at your fingertips.

That’s the power of a product showcase video on a landing page. It grabs attention, shows off the product’s best features, and makes you want to learn more.


2. Social media platforms

Scrolling through your Facebook feed, you stumble upon a video that stops you in your tracks. It’s a quick demo of a new product, showcasing how it can make your life easier or solve a problem you didn’t even know you had.

You watch, you engage, and maybe even share it with your friends. That’s the magic of sharing product showcase videos on social media platforms like Instagram, Twitter, and LinkedIn.

Read more: 3D Product Animation: Everything You Need to Know


3. Content marketing

We can use product showcase videos in blog posts. Imagine there’s a blog post about a cool new gadget, and right there in the middle of the page is a video showing it in action.

Suddenly, everything clicks. You can see exactly how this product would fit into your life, and you’re itching to get your hands on it.

That’s the power of embedding product showcase videos into your content marketing strategy.


4. Email marketing campaigns

Sometimes, you open your inbox to find an email from your favorite brand, and instead of the usual text-heavy message, there’s a video thumbnail staring back at you.

Curiosity piques, you click, and before you know it, you’re watching a demo of their latest product. It’s like they’re speaking directly to you, showing you why you need this product in your life.

Here’s how you can add video to your newsletter.


5. Live Q&A sessions

Imagine tuning in to a live stream on Instagram or Facebook, and there’s the CEO of your favorite company answering questions and giving a live demo of their newest product.

You can ask questions, get instant answers, and see the product in action in real-time. It’s like having a front-row seat to the future of product innovation.


6. Trade shows and events

There are large crowds walking around during trade shows and events, and getting their attention is very important. Make it catchy: a video playing on a screen that showcases a revolutionary new product.

It will make the crowds stop to watch. It’s like being transported into a world where anything is possible, and suddenly, they can’t wait to learn more about this incredible product.

Read more: Demo Video: Introduction, Examples and Best Practices


Wrapping up

And there you have it! The lowdown on rocking your product showcase video.

Remember, video marketing is all about connecting with your audience, so don’t be afraid to let your personality shine through and have some fun with it. Now, go forth and create some video magic!

If you’d like to work with a team of video experts to help you make a product showcase video, get in touch! We’d be happy to help.

Want a video for your business?



Posted by Samra Tiwana

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