Companies are investing heavily in content creation and video content is leading the way.
With video’s increasing popularity and impressive engagement figures, marketers and content strategist want to reap the benefits of this type of content.
Statistics have made it blatantly clear that video content is king. According to Oberlo, 85% of US internet users watch videos monthly and 54% want more videos from their favorite brands or companies that they follow.
With video content high in demand, everyone wants to join the party.
Now that everyone has realized the importance of video content. Creators are making an effort to stand out from their competitors.
Unique animation styles, filming methods, and innovative storytelling techniques have emerged as people explore the creative potential of videos. The envelope keeps getting pushed further.
There are many companies that get it right. But not everyone gets it right all the time.
The key to delivering videos that your audience will love is focusing on quality content that offers value.
Video creation requires a considerable amount of time and monetary investment. For those who are just starting out with this type of content, it may seem overwhelming.
So, if you’re just getting into video content creation, you may have heard of online sources which provide royalty-free templates, footage, etc.
Video editors, and almost anybody else, can easily use these templates and elements to put together a video.
In this post, we’ll talk about a site that offers exactly that: Videohive.
We’re also going to take a critical look at Videohive to determine whether a business should rely heavily on sites like it when it comes to their video content needs.
What Is Videohive?
Videohive holds a massive collection of royalty-free stock footage and video effects. People from all over the world can upload their offerings and make money on this platform.
Videohive is a community-driven site with a ton of options to choose from.
The prices of items start from just a few dollars and vary based on factors such as, quality; complexity, etc.
Videohive—along with Audiojungle, Photodune, Graphicriver, Themeforest, 3Docean, and Codecanyon—is part of Envato Market.
In our previous post, we mentioned online sources where you can find background music for your video content. Click here if you’d like to know more about that.
How to Search for Items on Videohive
You can browse through video effects and stock footage using the search bar or via tabs, such as popular files; collections; top authors; etc.
You can purchase items using prepaid deposits or PayPal.
You’ll have to understand the license for the item you want to purchase so you don’t infringe on the creators’ rights.
Advantages and Disadvantages of Using Videohive
From the perspective of businesses that want to create video content, Videohive has its advantages and disadvantages.
Low budget option
The most obvious advantage is that you don’t have to spend a lot of money if you’re going to make a video using Videohive.
Low time investment
Another advantage is that template animations, for example, are a lot easier and faster to put together. Anyone with relatively basic video editing skills can whip something up with templates.
Although using templates, pre-made effects, and footage from Videohive to create video content is cheaper, you will be compromising on quality.
Limited creative potential
With pre-made elements, there is not much room for creativity. You’re restricted to working with what you have.
Difficulty maintaining brand identity
With the options you get from sites like Videohive, you don’t have the freedom to realize exactly what you had envisioned. This can be especially detrimental to your brand identity. Every business and brand must make sure that it’s brand identity is preserved with any kind of content they put out.
If you use elements and templates from Video hive to create your video content, you will be damaging your brand image and making it harder for people to associate your content with your business.
Another drawback of creating content using sites like Video hive is that you run the risk of coming off as generic.
Your viewers will lose interest in your cookie-cutter-style content as a result.
It can damage your business’s reputation
Tailored videos, produced from scratch can engage customers and boost conversions.
On the flip side, if you try to save some money and compromise on quality, your prospects may not view you as a reliable option.
Viewers will lose trust in your brand and think that you’re on a decline.
If your website or channel is flooded with low-quality content, prospects won’t give it a second glance, either. They may switch to a seemingly better alternative and you’ll be losing out in the long run.
No competitive edge
If your competitors are creating video content from scratch or have hired a production agency to get the job done, then the quality of their videos will be exponentially better.
This is because anything that can be created using sites like Videohive can’t compare to custom videos.
If you want to learn about some practical ways to start video marketing for your company, check out our previous post here.
The Bottom line
Video hive and similar platforms are fine for independent creators and YouTubers who need a cost-effective way of producing video content at a steady pace.
When it comes to businesses, though, relying primarily on pre-made effects and footage from online sources is not the best idea.
When you want a video for a landing page, for example, you shouldn’t compromise on quality.
Other videos that are meant to represent your brand should also be created from scratch.
With custom animated or live-action videos, there are no boundaries.
Whatever you can dream of can be accomplished with the help of a skilled production agency.
Video is a powerful medium of storytelling. In order to unleash its full potential, you should focus on quality.
In the end, the results speak for themselves. Video is the most engaging type of content in the present day. So we’d advise you invest in producing quality content and avoid cutting corners.
If you want a video for your business that engages and converts, feel free to check out our services or reach out to us if you have any questions.