Teasers are short videos whose main objective is to create buzz about something.
You’re probably thinking of movie or music teaser videos, but these types of videos aren’t just restricted to the entertainment industry.
In fact, for businesses, teaser videos can be a vital part of a product/service marketing campaign.
Our team this teaser video for one of our clients, a marketing company, teasing about their services.
The video clocks at 11 seconds, and in that timeframe, it ended up giving the audience vital information about the company with upbeat music and nice transitions.
If you’re interested in having a teaser video made for your business, you could get in touch with us. We’d love to help you out.
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Now, most content is produced to please the audience and fulfill their needs. Teaser videos are crafted as cliffhangers. They give just enough information to the audience to stimulate their interest.
Successful teaser videos hook people by giving a little taste of what’s coming next. This can help you stay top of mind and gain an edge over other businesses that are also trying to gain attention.
If your video sticks in prospects’ minds, they might just end up deciding to pick you over others in the market.
Now that you know the potential teaser videos have of uplifting your brand out of the noise, let’s talk about how to create one that’s epic.
We’ll also look at examples of the best teaser videos so you can get inspired.
Let’s begin!
How to create a teaser video
There are multiple ways to go making a teaser video. It all depends on time and resources.
Plan it out as a separate project
During the pre-production phase of your teaser video, you’ll have to map out a strategy. This involves brainstorming ideas, setting a budget and timeline, writing a script, designing scenes, and shooting whole sequences.
Your teaser video production will depend on whether you’re going to make an animated teaser or a live-action one.
Reuse and repurpose the contents of your main video
If you already have a detailed video, then it may be possible to repurpose some scenes from it.
If you have a live-action video, then you could even repurpose something using b-roll footage from that shoot. You can also pull from different parts or sources of your main videos to put together a teaser video.
This is usually how trailer houses make movie trailers.
Read more: 10 Epic YouTube Channel Trailers to Captivate an Audience
Tips for creating an impactful teaser video
A good teaser video will hook your audiences’ attention. It has to leave them wanting more.
Here are some tips that can help you come up with a cool teaser video for your brand.
Strong hook
The first few seconds of your teaser need to be very engaging. It could either be done via voiceover, upbeat music or a dramatic shot.
Brand awareness
Of course, people need to know about you. Adding your branding to the video is important if you want to convert views into leads.
Your branding will always make your videos instantly recognizable. And your audience always deserves to know the context of who you are.
Visuals
Humans are visual creatures, so your video needs to include high-quality footage/animation.
Make sure to keep your teaser videos short. Ideally, keep them under 30 minutes. And try not to exceed the one-minute mark.
Testimonials
If you have a habit of making notes of consumer feedback, then this is the right place to add them to your video. It builds the authenticity of your brand.
It emits a huge influence on the viewers. It also strengthens your brand’s relationship with your consumers.
Also read: 9 Tips on How to Make a Viral Video
Add a call to action (CTA)
Your audience needs to know what to do next when they finish watching the video. That’s where your CTA comes in. It works as a catalyst for your audience to do that thing you want them to do.
You can use a CTA to encourage your audience to get in touch with you through social media. In this way, you can always provide them with the latest updates about your products.
Few teaser videos we love
Let’s go through some cool teaser videos. It might help you come up with ideas for your own video.
The Collaboration Hub for Work – Slack
Slack is one of our favorites when it comes to the ads and teasers they put out.
The teaser video is visually engaging and uses a combination of storytelling through a character in live-action and animation formats to convey the message.
The audience can also spot Slack’s branding all throughout the video. It also has a very clear CTA at the end.
The new Google Calendar app for Android and iPhone – Google
Another teaser video that gets it right.
It sums up what the app will be about without saying much, but showing most of it.
It’s creative, friendly, and fast-paced. It also has a blend of live-action and motion graphics which make it look so modern.
The voice-over uses few words, but still, it is easy to understand.
Men – A24
Men is an upcoming horror-thriller film directed by Alex Garland. Its teaser keeps the audience on the edge of their seats without giving away any story.
The background music and well-acted sequence by Jessie Buckley also add to the overall shock and suspense.
Now, this probably isn’t the kind of thing you’re looking for, but it’s always good to pull inspiration from a wide variety of sources.
G-SHOCK DW-5600BB – Casio
G-Shock watches are renowned all over the world. They’re designed to resist stress, shock, and vibration.
This video shows how to tease the audience about the revelation of a physical object. It combines stunning 3D animation and energetic sound effects.
So, if you want to get your audience interested in an upcoming product, this is the way to do it.
Midnight Mass – Netflix
Netflix is an entertainment powerhouse packed with quality content. Midnight Mass is a horror streaming series created by Mike Flanagan in 2021.
The teaser uses clips of the show to give the audience a little taste of what the show is about. It also features accolades from the creators.
It doesn’t give away the story at all. And the CTA at the end shows when the show will start streaming on Netflix. So, the audience is aware of when to look forward to it.
Final thoughts
Teaser videos are a great way to engage your audience about what is in the pipeline for the future. This keeps your audience engaged and excited about what’s coming up next.
You can draw some inspiration from the teaser video examples in this post and grab elements to make yours unique.
If you’re wondering whether or not it’ll be worth it, then just know that according to our latest survey, 59% of marketers said that video marketing showed a positive ROI.
So there’s definitely value there.
If you are looking to create a game-changing video for your brand but don’t know where to start? Then look no further, give our video strategists a call, and see how you can get started!