20 of the Best Explainer Videos – Our Pick of the Finest

If you’re browsing the internet to learn about the best explainer videos and want some inspiration, then you’re in luck.

In this article, we’re going to talk about what explainers are, why they are so awesome, and then we’ll list our pick of the best explainer videos to inspire you.

So, without further ado, let’s jump right into it.


What is an explainer video?

Explainer videos are short marketing videos that can be used to convey a message in a succinct, engaging, and easy-to-understand way.

Explainers can be used to promote your company’s products or services and are also effective when it comes to pitching ideas.

This type of video content is often used as a part of online marketing strategies and can be used in the buyer’s journey.


What is the basic structure of explainer videos?

The structure of an explainer video can vary depending on what your end goal is.

Normally, the videos can be broken down into the following basic steps:

  1. The problem – Define the problem and acknowledge the audience’s pain points
  2. The solution – Present the audience with a relevant solution
  3. How it works – Provide a simple demonstration of your product or a brief explanation of your service.
  4. Value proposition – Make the benefits crystal clear.
  5. CTA – A clear call to action.


Why are explainer videos so effective?

According to a 2020 video marketing statistics report, 83% of people agree that a product/service explainer video helps them in making a buying decision.

Here are some benefits of using explainers to drive your point home.

  1. Keep your audience hooked: With short explainer videos, you can engage your audience and keep them interested till the very end.
  2. Simplify complex ideas: The best explainer videos make difficult or complex ideas/products easy to understand.
  3. Boost conversions: Humans love dynamic, visual content. Therefore, explainers can boost conversion.
  4. Sharable: Explainer videos can be engaging; thus, have a high chance of being shared on social media.
  5. High ROI: Well-made explainer videos yield high ROI
  6. Strategic use cases: An explainer video can be produced for each stage of the marketing funnel

All of the reasons highlighted above make explainer videos perfect for pitch meetings, too.


The best explainer videos

Now that you have the what and why figured out, it’s time to look for some inspiration.

Our pick of the best explainer videos include a variety of styles.

We’ve put our selections into two categories: live-action and animation.

We hope they’ll get your creative juices flowing and help you come up with ideas for your own video.


Best animated explainer videos



We love this 2D animated explainer video introducing Headspace.

The adorable character designs reminds us of Foster’s Home for Imaginary Friends!

In under two minutes, the video does a great job of helping the viewer understand how the app works.




This is a whiteboard animation explainer we made for a SaaS platform.

Our team had a great time brainstorming concepts for this one.



If you liked the video and want to look at more of our work, check out our portfolio.

And if you’re in the market for an explainer video, feel free to hit us up. We’d love to help.


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Tech Insider

Tech Insider’s video is very informative and fun to watch.

It does a great job of sparking the viewer’s curiosity and holds the viewer’s attention with mind-boggling facts about the ocean, its depth, and mysteries.

The video is longer than 3 minutes and goes against the ideal explainer video length, which is 60 to 90 seconds.

This hasn’t hurt the video’s performance, though, because every bit of information is useful.




This 2.5D animated explainer video looks pristine. The transitions between scenes are seamless and work well with the narration.



Google Drive

We’re jumping into 3D animation territory here.

This Google Drive explainer looks so modern and minimal. We love the calm vibe.




Here’s a 2-D animated explainer video we made to help our client connect with their prospects.

We wanted to build a narrative that the target audience could relate to.




Taking a dry topic and turning it into something interesting is an art form.

That’s something this video does really well.

Panorama9 pitches itself in a unique way with 8-bit style animations that transport you back to your childhood Nintendo days.




This one-minute video perfectly describes what Dropbox is; how you can use it, and its benefits.

We love the simple design and smooth animation.



Fun fact:

Dropbox isn’t new to using explainer videos.

When they were first starting out in 2007, they abandoned using Google Adwords to reach their prospects because it was too costly ($300 per customer acquired).

They decided to try something else.

First, they started a referral campaign to attract customers and encouraged users to share their service via e-mail and social media.

In return, the company offered people space for free. After that, they created a home page focused around an explainer video.

Learn more about this story and other startups that found success with explainer videos in our post.



Here’s another one we created for a SaaS platform.

In this video, we start with the company’s why—it’s purpose.

It shows that the service was brought into existence because it solves a genuine problem.




Ahrefs is a great tool for SEO. This video does a great job conveying the value that the service has to offer.

We love the cute character designs in this one.



Medium – Dear Internet

Medium’s Dear Internet… video evokes an emotional response and improves the company’s brand positioning.

The art style is reminiscent of the 1960s which makes it stand out from other explainer videos.



Spotify Promo U.S. Launch

Spotify’s zany video is one of our favorites. It does a great job of letting the viewer know what the app is all about and stays true to the brand vibe.




This video helps Microsoft communicate the value of its enterprise cloud system to its B2B prospects effectively. The visuals and narration are calming and work well for the brand.


Best live-action explainer videos


DollarShaveClub.com – Our Blades Are F***ing Great

Dollar Shave Club nails it with this brilliant video. It explains the product in an edgy and humorous way, shows the brand’s personality, and keeps viewers hooked throughout.

The company’s approach resonated well the target audience and paid off big time. The video has more than 26 million views on YouTube so far.



Slack WFH

Collaboration tools like Slack helped teams communicate when lockdown and social distancing became the norm.

The video shows all the useful features that people can use to stay connected and motivated while working remotely.




Dissolve is a stock footage company and in this video, they mock the fact that many corporations use their footage in a manipulative way.

It’s a playful jab at the prevalent hypocrisy and has been received well.



PayPal – People Rule

The video has the best of both worlds and combines live-action and animation. It so entertaining and memorable because of its messaging and execution.

This was part of PayPal’s ‘People Rule’ campaign and it highlights how the company gets rid of people’s everyday worries.



So Yeah, We Tried Slack…

Slack makes it on our list again with this fun video.

Slack’s live-action video is laced with humor and does a great job of explaining how the platform combines multiple features in one app.




TripCase is an itinerary management app that allows travelers to stay connected and updated on their trip.

A lot of articles online have praised the startup for their fun video.




It’s takes skill to make something as mundane as notarization exciting for the viewer.

This brilliant explainer is a testament to the fact that adding humor can go a long way.



That’s a wrap

It’s safe to say that explainer videos deliver high value and should be a component of your marketing strategy.

Pro tip: if the video’s messaging can stir up emotions and make the viewers think, they will be more likely to take the desired action.

And to get your messaging right, we encourage you to understand emotional appeals. A lot of the examples we mentioned used humor to great effect.

You can also learn tactics form the various types of propaganda ads and use those in an explainer video, too.

If you want to stay up-to-date on all things video, connect with us on LinkedIn!

Posted by Maria Saif

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