TikTok-style videos aren’t just for dance challenges and Gen Z creators anymore.
From boardrooms to warehouses, big brands are going vertical—fast-paced edits, snackable stories, and real faces in front of the camera.
So, why are companies like Apple, Microsoft, and Amazon jumping on the trend?
In this post, we’ll explore how TikTok style corporate videos are used by brands and what you can learn from them.
1. Apple
@apple Take a poll, split the bill in Messages. No friendship breakups over here. This fall, you’ll be able to take polls in your group chats in Messages and split bills with your friends with Apple Cash. Learn more at www.apple.com/os. “Only You” by Ginger Root #Apple #WWDC25 #Messages #iOS26 #macOS26 #AppleCash ♬ original sound – apple
Company: Apple
Format Type:
- Visual-first walkthrough
- Fast-paced edits with on-screen text
- No voiceover, silent storytelling
Apple keeps it classic: clean, fast, and polished. The video showcases the Apple Cash features, with dynamic transitions and slick visuals.
Everything is shot vertically and perfectly framed for mobile. Voiceover wins. Moreover, motion graphics and animated text lead the story, very on-brand.
This video screams premium. Every frame is intentional. Apple is using TikTok-style corporate video to connect with a new generation, on their terms.
i. What Works Here?
- Crisp visual storytelling without a single spoken word
- Bold use of captions to explain camera features
- Fast cuts and smooth zooms that keep you hooked
- Minimalist design, but full of visual impact
- Fits the vertical format marketing videos trend perfectly
ii. Lesson: Simplicity + Premium Visuals Win
- Keep it clean. Let the visuals speak.
- Fast edits and stylish text can do the talking.
- Great for short-form video for businesses that want a luxury feel.
- Your product can be the hero; no need for extras.
- Shows how brand storytelling can thrive in 9:16.
2. Microsoft
@microsoft click, drag, and drop – it’s 1990 and Solitaire is teaching our moms how to get used to an unfamiliar computer accessory called a mouse #Microsoft #FYP #Solitaire #TechTok #CorporateTok #Microsoft50 ♬ SO MUCH – Louis La Roche
Company: Microsoft
Format Type:
- Real gameplay + retro aesthetic
- Trendy edit with meme energy
- Background music, no voiceover
Microsoft brings nostalgia with a TikTok Twist
I have chosen this one as my second example because it’s fun. Microsoft leans into nostalgia by spotlighting the classic Solitaire game, but through a TikTok-style corporate video lens.
The footage is edited like a meme. Think: pixel art meets modern beats. It’s quick, quirky, and totally snackable.
No one’s explaining the game, because you don’t have to. The visuals do the work. It feels like a wink at your inner 90s kid, but polished enough to stay brand-safe.
i. What Works Here?
- Relatable throwback vibe with retro visuals
- Meme-style cuts and fast zooms to keep it punchy
- No talking, just visuals and text, super easy to follow
- Shows off the fun side of a massive brand
- Perfect example of a TikTok-style corporate video with a playful tone
ii. Lesson: Let Culture Do the Talking
- You don’t always need a voiceover. Visuals + music = strong combo.
- Corporate TikTok video examples can tap into nostalgia and still feel current.
- Humanizing a tech giant? Add humor, retro energy, and let the internet take it from there.
- Ideal use of short-form video for businesses that want to feel less stiff and more “in on the joke.”
3. Nvidia
@nvidiageforce #GeForceSummer of RTX Prize Drop: ZOTAC GeForce RTX 5090 🔥 🟢 IceStorm 3.0 Advanced Cooling 🟢 BladeLink Fans 🟢 Active Fan Control 2.0 Want to WIN this upgrade for you + a friend!? 1. Tell us which game is getting replayed with this upgrade 2. Comment #GeForceSummer ♬ original sound – NVIDIA GeForce
Company: Nvidia
Format Type:
- Tech breakdown + product feature demo
- Fast-paced, short, and snappy
- Music-driven with animated overlays
You ever scroll past a video and instantly go, “Wait, what was that?”
Yeah, that’s this Nvidia clip.
It drops in hot with the GeForce RTX GPU, flexing power, speed, and visuals, all in under 30 seconds.
The edits are sharp, the text is bold, and the animations? Supercharged. It’s pure tech candy, but without the boring specs. Nvidia knows you don’t want a lecture; you want impact. And this video delivers that fast.
It’s the perfect example of tech explainers in vertical format, done right.
i. What Works Here?
- Breaks down complex GPU features into easy bites
- Uses buzzwords like “ray tracing” and “RTX On” for instant recognition
- Visuals sync with the beat, keep you engaged, start to finish
- Smart use of motion graphics overlays
- Feels native to TikTok, not forced
ii. Lesson: Keep It Tight, Keep It Punchy
- Want to talk specs? Wrap them in style.
- Vertical video production for brands can make high-tech look high-fun.
- Short-form works when every frame brings value.
- Tech doesn’t need to be dry; B2B TikTok video lessons start with storytelling.
- Think fast cuts, bold fonts, and music with attitude.
4. MotionCue
@motioncuestudios lowkey obsessed with how this came together ngl 🎨 #2danimation #animation #motiondesign #animationlover #2d #digitalart #illustration #animator #illustrator #bts #behindthescenes #sneakpeek #animationstudio #creativevibes #designerlife #motioncue ♬ original sound – MotionCue Studios
Company: MotionCue
Format Type:
- 2D animation + dynamic editing
- Logo builds, icon transitions, typography motion
- Visual storytelling with no voiceover
And finally, a little something from our own studio.
This TikTok-style video is a mashup of 2D animation, slick editing, and punchy visuals, all crafted to be short, sharp, and scroll-worthy.
Every scene flows fast, using animated transitions, moving text, and bold graphics to bring energy and clarity.
It’s not just a demo, it’s a vibe. A visual flex that shows what you can do when motion design meets modern storytelling.
i. What Works Here?
- Cohesive color palette and sleek design language
- Animation that moves to the beat, keeps it engaging
- Logo reveals, UI mockups, and iconography handled with polish
- Every cut feels intentional, every scene tight
- Perfect example of TikTok-style corporate video for brand storytelling
ii. Lesson: Motion Design Makes the Message
- You don’t need actors when animation can say it all
- This is how vertical video production for brands can elevate identity
- Fast edits + custom animation = content people actually watch
- You can stay corporate and be creative
- Let your style speak as loud as your script
We didn’t just talk the talk; we made one of these videos ourselves.
If you liked what you saw, imagine what we can create for your brand.
From snappy 2D animation to thumb-stopping edits, we’ll bring your vision to life, TikTok-style.
Let’s make something awesome together. Contact us now.
Talk with a video strategist
5. Meta Quest
@metaquestSometimes all you need is a Meta Quest, Xbox Game Pass and no responsibilities 🎮💚 Play your favorite Xbox games on Meta Quest♬ original sound – Meta Quest
Company: Meta Quest
Format Type:
- First-person POV + in-headset view
- VR gameplay showcase
- Dynamic transitions, zero narration
This one hits different. Meta doesn’t just show the product; they drop you inside it.
The video kicks off with a first-person view that instantly immerses you.
The transitions mimic real-world head turns and gameplay jumps, giving a true “you are here” vibe. It’s vertical, it’s smooth, and it’s designed to make you want to put on a headset right now.
This is TikTok-style video production used to create immersive brand storytelling, without ever saying a word.
i. What Works Here?
- POV format makes it feel like your experience
- Fast cuts mirror in-game action, no dull moments
- Seamless transitions give a taste of VR movement
- Strong sense of product without heavy branding
- Feels native to the platform, like a real user post
ii. Lesson: Show, Don’t Sell
- Want users to feel something? Put them in the scene.
- Corporate TikTok video examples work best when they look and feel real.
- Let the product do the storytelling.
- This is the gold standard for vertical format marketing videos in tech.
- No need for big scripts, just big immersion.
6. Alibaba
@alibaba.com_official We’re so back!!! #CoCreate2025 #WeCanMakeIt ♬ Food Funk10431 – SonicMusic
Company: Alibaba
Format Type:
- Influencer-style trend video
- Product integration + transitions
- Music-driven, dance + challenge vibe
You know those videos that hook you before you even realize it’s branded?
That’s Alibaba’s move here, and they pull it off like pros.
This video blends creator-style energy with slick product placements. It rides a trending sound, throws in fun transitions, and uses dance moves to sneak in e-commerce value.
It’s not selling, it’s vibing. And just like that, you’re thinking about Alibaba while watching a trend.
It’s a prime example of TikTok-inspired brand storytelling that actually gets it.
i. What Works Here?
- Feels like a creator made it, not a brand
- Uses trending sounds and visual styles native to the platform
- Merges product use cases with Gen Z humor
- Local flavor with universal reach
- Quick edits, clean hooks, and stylish text overlays
ii. Lesson: Go Native or Go Nowhere
- Don’t force corporate polish. Lean into the format.
- TikTok-style corporate video should feel effortless.
- Let creators and trends do the heavy lifting.
- This is how short-form video for businesses goes viral, organically.
- Speak the internet’s language, not your brochure’s.
7. Amazon
@amazon Magnet magic in the making 💕🧲 Shop everything you need to make your own air dry clay magnets at the link in bio #amazonfinds #amazonhome #airdryclay 🎥: @sincerelyseashell ♬ original sound – Amazon
Company: Amazon
Format Type:
- DIY-style tutorial
- Voiceover + hands-on demo
- BTS meets craft content
Okay, this one’s cozy. Amazon goes full “how-to” mode with a chill, voice-led walkthrough of making custom magnets.
Think: hands-on demo meets employee POV, with a calm tone and satisfying process shots.
You’re not just watching, you feel like you’re in the workspace. It’s casual and real.
And it subtly highlights Amazon products being used without saying “buy this now.”
This is a TikTok-style corporate video at its most human.
No hype. Just relatable content that feels made for your For You page.
i. What Works Here?
- Conversational voiceover adds warmth and personality
- Simple steps = great engagement (you feel like you could try it)
- Camera angles are clean, direct, and satisfying
- Strong BTS energy, feels like “a day at Amazon”
- It’s branded without being salesy, a soft flex
ii. Lesson: Make the Brand Feel Human
- Voiceovers make a big difference. Talk to people, not at them
- Behind-the-scenes content makes a huge brand feel approachable
- This format works for short-form video for businesses in any industry
- It’s not just about what you sell, it’s how you show it
- Vertical video production for brands can be creative, crafty, and low-key at once
8. ClickUp
@clickup Not even the afterlife can save you from meetings #corporatehumor #officelife #corporatelife ♬ original sound – ClickUp
Company: ClickUp
Format Type:
- Workplace humor + productivity tips
- Meme-style visuals + screen recordings
- Text overlays + trending audio
If work had a “that’s so me” moment, this video nails it.
ClickUp taps into meme-style storytelling to show off its features. It’s fast, it’s funny, and it makes project management feel less like… well, work.
Well, you can think of it like a TikTok meme, but with ClickUp’s UI screen recordings slipped in at just the right moment. No overexplaining, just laughs and “aha” moments.
This one screams, “We get your chaos. Here’s how we fix it.”
It’s the perfect send-off to this list, B2B TikTok video lessons done with a wink and some serious editing chops.
i. What Works Here?
- Uses workplace memes to connect emotionally
- Taps into trending audio and caption humor
- Smart screen-record cut-ins showcase the product in action
- Doesn’t try to be formal, leans all the way into TikTok tone.
- Great pacing, relatable punchlines
ii. Lesson: You Can Be Funny & Functional
- Humor is your best hook, especially in short-form video for businesses
- Use trends, but tie them back to the product
- TikTok-inspired brand storytelling works best when it feels effortless
- Show real use cases in unexpected, entertaining ways
- End strong, because laughs = shares
So, what did we just learn from Apple, Microsoft, Nvidia, and the rest of the crew?
TikTok-style videos aren’t just fun, they work, even for the biggest brands out there.
When done right, short-form content makes even corporate messaging feel personal. Want to dive deeper into how your brand can get started? Check out our Beginner’s Guide to TikTok for Business for tips, strategy, and inspiration.
Ending Remarks
So, it comes down to that nobody wants to sit through boring, buttoned-up content anymore.
The best brands are showing up where people are scrolling and speaking their language.
It’s not about being trendy. It’s about being clear, quick, and real.
If your brand has a story to tell, TikTok-style might just be the sharpest way to do it.
Thinking about giving your brand a vertical glow-up?
We got you. At our video production company, we mix scroll-stopping creativity with clean, corporate polish.
Let’s make something your audience actually wants to watch.
Let’s chat.