Artificial intelligence (AI) has become a transformative force, drastically altering traditional strategies. Knowing how to build your brand in this age can put you on the map.
In the past, businesses relied on keyword-stuffed blog posts to enhance search engine visibility. Today, AI can generate an abundance of such content, blurring the lines between human and AI authorship.
This is creating a shift. The conventional approach of push marketing is gradually giving way to pull marketing—building a brand that resonates with the audience.
As the founder/CEO of a video animation company, I’ve observed these changing trends over the past couple of years. And in this video, I share three practical tips on how to navigate this landscape as a marketer.
1. Rethink content delivery
Let’s start by rethinking how you deliver content.
Most websites focus on two key aspects: visually pleasing design, and SEO-friendly copy. But here’s the reality—it’s becoming increasingly difficult to grab your customer’s attention and make them read through your page.
SEO copy alone isn’t enough. Instead, consider using video on your homepage to directly engage with your customers and tell them what you’re all about. That’s what modern customers prefer.
And here’s some golden advice that most businesses miss—replace those traditional written testimonials for video testimonials. Building authority and trust in today’s market is very challenging. Videos where your customers testify to your excellence can do wonders.
We take advantage of testimonials, too. After successfully wrapping up a project for one of our clients, we reached out to them and asked if they’d be willing to give us a video testimonial. They were happy to do so and our team took care of the production.
Pro tip: if your clients are camera shy and get nervous in front of a camera crew, you can ask them to record a video testimonial of themselves with a smartphone. You can then incorporate that with some other elements to create a professional testimonial by adding some b-roll of your team working on the project, some on-screen text, and so on.
2. Build your brand on YouTube
Now, let’s talk about platforms.
People are shifting their search habits from traditional engines to platforms like YouTube and even TikTok. For Gen Z, TikTok is the new search engine.
Take a look at GoDaddy, for example. Their YouTube channel isn’t just about their products, it’s about providing solutions to common customer problems.
It’s similar to how businesses used to rely on blogs for building brand authenticity.
Think of YouTube as the modern-day version of your blog content.
The fact is that many successful brands have built a strong online presence on YouTube. The consistent engagement through valuable content has significantly contributed to the brand’s growth and recognition.
3. Repurpose content for social media
Last but not least, repurpose your content for social media. The key here is understanding the formats that resonate on each platform.
Carousels work really well on Instagram, while LinkedIn favors text-based posts.
Tailoring your content to match each platform’s preferences is crucial.
Pro tip 1: Once you have a single piece of long-form content, you can easily repurpose it for different platforms. If you’re working with a video production studio, you can ask for different variations of your main video. These versions could have different lengths, dimensions, and so on.
You can also use Gary Vee’s content distribution model for this.
Pro tip 2: Be sure to add subtitles for your videos as well. People often watch videos on mute while they are scrolling, so captions make your videos more accessible.
That’s a wrap
To sum up, all these efforts take time to build your brand, and that’s a good thing because not everyone is willing to put in the effort, and the reward is undoubtedly worth it.
Start small, observe what your audience loves, and deliver more of that. Keep creating valuable content, and you’ll watch your brand flourish.
If you need help in creating video content for your business, please feel free to reach out to us.
If you’d like to learn more about video production and navigating the creative space, follow MotionCue XD. And if you’re interested in brainstorming video ideas for your business, drop us a line!
Want a video for your business?
P.S. Connect with me on LinkedIn for more insights.