Auto captioning, also known as automatic speech recognition (ASR), is a crucial feature for video content. Video is a very important part of any marketing strategy. According to a survey report by Motioncue, 79% of consumers said that video keeps brands top of mind.
Auto-captioning makes videos more effective. It enhances accessibility, improves SEO, and helps reach a wider audience.
Related: Closed Captions vs Subtitles – What’s the Difference?
In this article, we’ll explore the best tools for auto-captioning videos, making your content more inclusive and discoverable.
1. CapCut
CapCut is a video editing app with automatic captioning capabilities. It’s designed for quick video edits on the go and has a desktop and mobile app that you can download. To get rid of the watermark, you’ll need to log in to your TikTok account.
Key benefits
Ease of use: User-friendly mobile app for video editing and captioning.
Editing: Allows for basic caption customization.
Pricing
Both desktop and mobile versions are free to use.
2. Veed
Veed is an online video editing platform that includes auto-captioning features.
It offers a user-friendly interface and the ability to edit captions in real-time, making it a convenient choice for content creators.
Key benefits
Export: Supports multiple caption formats for download.
Real-time editing: Edit captions in real-time for seamless content creation.
Accessibility: Enhances the accessibility of your videos with captions.
Pricing
3. Rev
Rev is a popular online service for video captioning. It combines AI and human expertise to deliver highly accurate captions.
Their platform is user-friendly and offers both automated and human transcription services, with different pricing levels.
Key benefits
Accuracy: Combines AI and human expertise for highly accurate captions.
Versatility: Supports various video formats and customizable caption styles.
Professional quality: Suitable for businesses and creators seeking top-tier quality.
Pricing
4. Amara
Amara is a nonprofit organization that provides a free platform for captioning and subtitling videos.
While it may not have the most advanced AI, it’s a valuable resource for creating accessible content.
Key benefits
Accessibility: A nonprofit resource for creating accessible content.
Community involvement: Allows collaboration with volunteers or your community for captioning.
Free to use: A cost-effective option for captioning needs.
Pricing
5. Kapwing
Kapwing is a free online tool that provides auto-captioning for videos. It’s easy to use and offers customizable caption styles.
Kapwing has simple editing tools for caption placement and timing adjustments. It has both free and paid versions.
Key benefits
Affordability: It’s a free tool, making it budget-friendly for beginners.
Customization: Offers customizable caption styles to match your content.
Ease of use: User-friendly interface for quick captioning.
Pricing
6. Adobe Premiere Pro
For professional video editors, Adobe Premiere Pro offers robust captioning capabilities. Its auto-captioning feature utilizes Adobe’s Sensei AI, ensuring high accuracy.
It also allows manual adjustments for perfection. Additionally, it integrates with other Adobe Creative Cloud applications.
Key benefits
Professional editing: Ideal for video editors seeking advanced editing capabilities.
High accuracy: Utilizes Adobe’s Sensei AI for precise auto-captioning.
Customization: Allows manual adjustments for perfect captions.
Pricing
Adobe Premiere Pro: Individual
Adobe Premiere Pro: Business
7. YouTube auto-captions
YouTube, the world’s largest video-sharing platform, offers an automatic captioning feature. It uses ASR technology to generate captions for uploaded videos.
While it’s convenient, it may not be 100% accurate and requires manual editing for perfection. It’s free to use if you’re hosting videos on YouTube.
Read more: How to Advertise Your Business on YouTube
Key benefits
Convenience: Integrated directly into the YouTube platform, making it easy to use.
Wide reach: YouTube has a massive audience, ensuring broad accessibility.
SEO boost: Captions improve search engine optimization for your videos.
Pricing
It’s free to use if you’re uploading a video on YouTube.
8. Flixier Editor
Flixier Editor is an online video editing platform with cloud-based collaboration features. It simplifies the process of adding and editing captions.
Key benefits
Cloud-based: Access and edit videos from anywhere with an internet connection.
Customization: Allows customization of captions, including font style and size.
Integration: Integrates with cloud storage services and offers collaboration features.
Pricing
9. Otter.ai
Otter.ai is an AI-powered transcription service that can be used for auto-captioning videos.
It allows real-time editing and collaboration on transcripts and captions. Otter.ai also offers both free and paid subscriptions.
Key benefits
Real-time transcription: Great for interviews, webinars, or live events.
Multi-speaker support: Handles multiple speakers accurately.
User-friendly: Offers a straightforward interface for transcription and captioning.
Pricing
10. Happy Scribe
Happy Scribe is an online transcription and captioning tool that utilizes AI to generate accurate captions quickly. The interface is simple and easy to use.
Key benefits
Speed: Generates accurate captions quickly with AI technology.
Multilingual support: Suitable for content in various languages.
User-friendly: An intuitive interface for easy captioning.
Pricing
11. Descript
Descript is a video editing tool with auto-captioning features. It provides an innovative audio and video editing platform with a text-based transcript editor.
Key benefits
Simultaneous editing: Edit your video while generating captions in real time.
Efficiency: Saves time for content creators by combining editing and captioning.
Ease of use: User-friendly for both editing and captioning tasks.
Pricing
12. Trint
Trint offers automatic transcription and captioning services for video content.
Its accuracy and ease of use make it suitable for businesses and professionals looking to improve accessibility.
Key benefits
Accuracy: Provides highly accurate auto-transcriptions and captions.
Editing: Provides an editor for making corrections and adjustments to transcripts and captions
Customization: Allows adjustments to match content style.
Pricing
13. Speechmatics
Speechmatics is a powerful ASR tool that can be integrated into various platforms.
It provides high-quality auto-captioning for videos and offers customization options to match your content style.
Speechmatics has a pay-as-you-go pricing model.
Key benefits
Language support: Supports a wide range of languages.
Quality: Delivers high-quality auto-captioning for videos.
Customization: Offers flexibility to adapt captions to your content.
Pricing
Read more: Free Tools to Support Video Marketing
That’s a wrap
Auto-captioning your videos is not only a matter of inclusivity but also a smart SEO strategy.
By making your content accessible to a wider audience, you can boost your viewership and engagement.
We hope this article was useful. Start auto-captioning your videos today and reap the benefits of improved accessibility and discoverability with auto-captioning tools.
In case you would rather have someone to make a video for you, get in touch! Our video animation company would love to bring your ideas to life.
Want a video for your business?
