Chances are that you’ve spiraled down the YouTube rabbit hole at least once, if not several times, in your life. Despite the success and influence YouTubers have globally, popular content creators on the platform are often snubbed by mainstream ‘traditional’ media.
Attitudes need to change because unconventional content creators are the ones who are stealing the spotlight.
YouTube’s low barrier to entry has paved the way for unique concepts and genres to emerge. From let’s plays to vlogs, the internet and platforms like YouTube have proved to be game-changers.
But with over 500 hours of video content uploaded to YouTube every minute and about 23 million channels in existence as of 2018, you might be wondering what the most popular types of videos of 2019 are.
Well in this post, that’s exactly what we’re going to discuss.
Most Popular Types of Videos in 2019
The idea of watching someone else play video games online may sound absurd. To critics of this form of entertainment, I’d argue that let’s plays and gaming channels aren’t all that different from the basketball or football games people like to watch on TV.
*PewDiePie’s Subscriber Rank: 3
Dude Perfect is one of the most popular channels on YouTube with an impressive 44 million subscriber count. The channel combines sports and comedy.
Mind-blowing trick shots have made Dude Perfect a force to be reckoned with in the online entertainment sphere. This type of content, when executed well, can be a hit with the audience.
Dude Perfect’s Subscriber Rank: 13
Comedy makes the world a better place. According to research, funny videos are the ones that are most likely to go viral. American comedian Ryan Higa’s channel nigahiga is among the most popular ones in this category.
Many creators add an element of humor to their content. From gaming channels to beauty gurus, comedy makes its way into all forms of content.
nigahiga’s Subscriber Rank: 97
4. Music Videos
Music, dance, and choreography videos make up a large chunk of the popular content on YouTube.
Lindsey Sterling’s channel features violin covers, musical collaborations and more.
Lindsey Sterling’s Subscriber Rank: 321
5. Product Reviews and Unboxing Videos
With websites paying people to publish glowing reviews about their products, potential customers are looking for other, more reliable, sources to get unbiased opinions about certain products/services.
YouTube personalities have loyal followers and there is a relationship based on trust between the viewer and creator.
This is why product review videos are so popular. People base their decisions on what they see in videos.
Marques Brownlee’s tech-product reviews are some of the most popular on the platform.
Unboxing videos are just as popular. Viewers enjoy watching their favorite YouTubers get excited about products during unboxings.
This type of content plays a major role in influencing the audience’s purchase decisions.
Marques Brownlee’s Subscriber Rank: 541
6. Make-up and Beauty
The Beauty community is big on the internet. Beauty gurus post tutorials, reviews and more. Simply Nailogical has a popular nail art and entertainment channel with humorous video content.
Simply Nailogical’s Subscriber Rank: 803
7. Journalism and News
With mainstream media’s tainted reputation of being an unreliable source of news, people are turning elsewhere to stay updated on current events. Philip DeFranco’s channel gained popularity and has become an unbiased journalism and news source on YouTube.
Subscriber Rank: 962
8. Educational Videos
Videos have become one of the most popular mediums for learning. Channels like Veritasium, Geography Now, and Biographics produce well-researched educational videos that give viewers the value they crave.
The lesson here is that If you offer valuable information to your audience, they will enjoy watching your video content.
Veritasium’s Subscriber Rank: 1005
Vlogs (Video blogs) attract throngs of viewers. Though the concept of a vlog keeps evolving, it is typically understood to be a video, usually filmed in an intimate setting, with one person facing the camera and speaking in a casual, conversational tone.
Vlogs make the audience feel like they know the person behind the screen and makes the creator seem more relatable.
Vlogbrother’s Subscriber Rank: 2885
This video format includes the creator expressing their opinions and providing commentary regarding any particular subject or theme. The Nerdwriter and Jeremy Jahns post videos that fall under this umbrella.
The Nerdwriter’s Subscriber Rank: 3,990
Also check out: 4 Clever Tricks to Make Great YouTube Pre-roll ads
Cooking shows and food channels with certain themes and twists are a hit on the internet.
SORTEDfood is a community-centric channel where a group of friends explore cuisines, make dishes, and have a fun time.
Meanwhile, Binging with Babish cooks up your favorite food from film and TV.
SORTEDfood Subscriber Rank: 4837
ASMR video content, such as Gibi ASMR, has carved a bizarre niche category for itself. The ‘oddly satisfying’ nature of these types of videos has attracted massive audiences.
Gibi ASMR’s Subscriber Rank: 5,167
Many YouTube personalities have also gained popularity with quality lifestyle content. Kristen Leo focuses on sustainable living, ethical fashion and veganism.
Another example is Jennelle Eliana who recently rose to fame and gained unprecedented success. She’s been deemed a YouTube anomaly, amassing millions of followers in a span of a few weeks with only 4 video uploads.
The charismatic, young 20-year-old woman lives in a van with her pet snake, Alfredo, and talks about her unconventional lifestyle.
Many believe that her personality, unique theme, and lifestyle have helped her rank high on the YouTube algorithm.
Jennelle’s rapid rise to fame has now become a security concern for her, as people who do not respect boundaries have tried to track her whereabouts.
Jennelle’s Subscriber Rank: 7,714
Travel enthusiasts and globe trotters alike are deeply interested in finding out new and exciting places to explore. Lost LeBlanc is a popular channel in this category.
Lost LeBlanc’s Subscriber Rank: 11,314
15. How-To Videos
When people need a quick or thorough guide on how to do something, they turn to video tutorials.
How-tos or instructional videos on YouTube have sustained their popularity. Fix This Build That is a channel that shows viewers how to build cool things that involve woodworking and other DIY projects.
If you want to make explainer videos that convert, check out our previous post here.
Fix This Build That’s Subscriber Rank: 25,239
Witness the rise and fall of certain YouTube channels in this video. It documents subscriber counts of some of the top channels over the years from 2011-2018
Which of these video types is your favorite? Let us know in the comment section below. We hope this post will inspire you to create great video content.
The categories we’ve mentioned will give you ideas on how to frame your videos.
Explore, learn and stay curious. Because who knows, you might end up creating a whole new genre of videos that’ll blow up next.
Want to learn how to create engaging videos? Click here.
*All subscriber stats retrieved from SOCIALBLADE were accurate at the time of publishing this article.