Video content has emerged as a potent medium for companies to connect with audiences and distribute ideas. In the financial domain, where concepts might seem bewildering, finance videos offer a straightforward approach to engage, enlighten, and establish a rapport with viewers.
There’s no doubt about the power of videos. According to a survey by Motioncue, 64% of marketers said that video helped them increase awareness for their brand.
Here, we’ll explore some types of finance videos that your business can craft to effectively communicate and resonate with your target audience.
1. Explainer videos
Explainer videos break down complex financial concepts into easily understandable visuals and narration. With these videos, you can use animations and step-by-step explanations to simplify intricate ideas like retirement plans, investment vehicles, or insurance options.
Why they work
Explainer videos are marketing tools that also serve to educate. This comes in handy if you want to help viewers grasp challenging financial topics. By offering visual aids and clear explanations, you empower your audience to make informed decisions.
Here’s an explainer video our video animation company made for a client.
Through simple animations and clear narration, this video stands out.
If you want a similar video, get in touch! Our team would be delighted to brainstorm ideas.
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Read more: Finance Marketing 101: Seven Best Strategies
2. Success stories
Success-story videos narrate real-life instances where individuals or businesses have achieved financial goals with your assistance. These videos showcase the challenges faced, the strategies employed, and the ultimate triumphs.
Why they work
Sharing success stories demonstrates the practical impact of your financial guidance. It motivates potential clients by illustrating tangible results and illustrating how your expertise can positively transform lives.
Here’s an example:
The video tells the story of how Ella and Wumi used Money Pools by PayPal to raise money to replace their friend’s stolen bike.
3. Quick tips series
Quick tips videos offer bite-sized advice on various financial matters. These videos present actionable tips for budgeting, saving, investing, and other relevant subjects in a concise and easily understandable format.
Why they work
These videos cater to individuals seeking simple and actionable insights. These brief yet informative videos position your business as a valuable source of practical financial advice.
Bank of America releases videos under the series called ‘Better Money Habits’. Here’s one of the videos from the series.
4. Market insights
Market insight videos provide a description of the latest financial trends and developments. These videos offer a quick analysis of market movements, economic indicators, and potential implications.
Why they work
Staying informed about market trends is essential for making sound financial choices. Market updates position your business as a knowledgeable guide, helping viewers navigate the complexities of financial markets.
Wells Fargo releases a Monthly Economic Outlook video on YouTube. Let’s watch an example.
5. Educational videos
Educational tutorials are concise videos that break down intricate financial concepts into easily digestible information.
These videos often use visuals, graphics, and animations to simplify complex ideas like investing strategies, budgeting, or understanding tax implications.
Why they work
These videos work well because they cater to viewers seeking clarity on specific financial topics. By simplifying complex concepts, your firm can position itself as an authority in the field and build trust among viewers.
Capital One has the best educational content when it comes to finance videos. Here’s an example.
Read more: How to Make Educational Videos
6. Q&A sessions
Q&A sessions involve addressing common financial queries posed by your audience. Viewers can submit questions, and your experts provide thoughtful answers, clarifications, and guidance.
Why they work
Q&A sessions demonstrate your firm’s dedication to addressing viewers’ concerns directly. This interactive approach builds a sense of community and encourages engagement.
Here’s an example of a financial Q&A from an industry expert.
That’s a wrap
Incorporating these finance videos into your content strategy can benefit you significantly.
By using the right type of finance videos, your business can effectively engage with your audience and establish a strong connection.
Through a combination of informative content and relatable visuals, your finance videos will resonate with viewers, making a lasting impression and contributing to your business’s success.
Read more: 8 Best Finance Videos You Need to Watch
If you want someone to make finance videos for you, get in touch! Our team would love to help.
Want a video for your business?
