Airline videos don’t have to be plane boring (pun intended). There are countless ways an airline can add fun, creativity, and entertainment to its advertisements.
The airline industry, just like every other, has realized the importance of videos and their impact. In 2019, airlines spent around 184 million dollars on a video advertisement.
To understand the power of video, let’s take a look at the following stats:
- 77% of marketers believe that video has successfully helped them achieve their business objectives. (MotionCue)
- 78% of marketers believe that video has helped them get new customers. (MotionCue)
- 85% of consumers want to see more video content from brands. (HubSpot)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
Airlines can take advantage of different kinds of video content to showcase new products, services, and future updates.
In this post, we are going to explore different types of videos, airlines have been making.
Let’s take-off!
Promo video
Promo videos help a brand introducing a new service or a product to its audience.
When airlines refurbish old planes with new livery or strike a new codeshare agreement with other airlines, they announce the updates using promo videos. For example, they may share a story of how they revamped their in-flight menu or how they acquired the latest plane to expand their fleet.
Safety videos
Safety is of the utmost importance when it comes to air travel.
Safety videos are an integral part of the whole flying experience. They show how airlines make sure to keep each passenger safe and what is required of them.
Airlines can get creative with a safety video so that passengers can remember the instructions and tips better.
Read more: Crisis Management and the Power of Video
Social videos
MotionCue notes that 78% of people check their social media feed first thing in the morning, also, 80% of people feel they spend more than a quarter of their time watching videos when using social media.
In addition to that, there are over 3.5 billion social media users which is roughly 45% of the world’s population.
So, it would be naïve to overlook social media when it is undoubtedly a useful tool for promotion and community building.
Airlines can wish for season’s greetings, share a snippet of different destinations, and thank their loyal customers on different social media platforms.
Explainer videos
To illustrate and clarify a process simply and effectively, brands opt to hire agencies who can create an explainer video for them.
Explainer videos can provide tons of important information in a limited time that viewers can easily absorb and process.
Airlines can also take advantage of such videos and demonstrate how customers can use a web check-in or select their desired seats pre-flight.
Also read: Top 10 SaaS Videos You Need to Watch
Talk with a video strategist
Staff interview videos
Cabin crew is the lifeblood of the whole airline industry. It is important for brands to share what their staff has to say to give an insight into their working environment.
Airlines can share videos of pilot/cabin crew interviews which can even cover some frequently asked questions.
Many aspiring flight attendants dream of working for certain airlines, such interview videos can exhibit what it would be like if they got the job.
Crisis management videos
No business is prone to a disaster. The airline industry faces a lot of risk and scrutiny whenever something goes sideways.
Crisis management video plays a vital role in averting or tackling a debacle.
It helps brands in spreading the word to the customers about what went wrong and what steps the company is taking to make sure it never happens in the future.
Final thoughts
Video is a powerful medium to showcase every useful piece of information about your business and its people.
Even industry as big as airlines needs to communicate its core message to the world.
And most brands have realized the importance of video content in this arena. So, if you’re looking for a production agency to help you with your next video, then feel free to give our video strategists a call. We’ll help you touchdown with some great ideas 😉