10 Types of Videos Fashion Brands Should Make

A well-made video is like a pearl—it never goes out of style.

In this post, we’ll talk about how quality video content can elevate a fashion brand. But on the off chance you’re not a huge fan of this form of content, here are some stats to consider:

  • 78% of marketers believe that video has helped them get new customers.
  • 70% of people believe that video is the number 1 form of brand communication that keeps brands on top of their minds.
  • 6 out of 10 people feel more connected to the brands that use videos on social media.

Intrigued? Well, keep reading. We’ve got some great examples to inspire you.


10 Types of fashion videos


1. Promo video – Burberry



In a 2020 film produced by RiffRaff Films and directed by MegaForce, Burberry was singin’ in the rain. The climatic dance extravaganza is a nod to the brand’s history of creating weatherproof clothing that was worn by polar explorers

Burberry’s chief creative officer, Riccardo Tisci, said: “This campaign is about looking forwards, looking to the future – inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond.”


Why we love it:

  • It’s a great example of a promo video that isn’t an in-your-face ad.
  • The head-bopping rendition of Gene Kelly’s “Singin’ in the Rain”.
  • The dance moves!

Read more: Promo Video Guide 101 — Master the Art of Creating Promotional Videos


2. Teaser – Beauty Bakerie



A teaser is a short video that hypes up a brand’s new products. It doesn’t give too much away and builds anticipation.


Why we love it:

  • It’s super short and keeps the brand top of mind.
  • It’s vibrant and feminine—giving the viewer an idea of the brand’s vibe, too.

Oh, and guess what! We produced this one.

Check out more of our work here and if you want a video like this for your brand, get in touch!


Want a video for your business?



3. Announcement video – Justine Leconte



Often, people love the artist behind the fashion as much as the fashion itself. It’s one of the reasons why building your personal brand is a good idea.

In this video, fashion designer Justine Leconte uses her YouTube channel to announce her jewelry collection. She talks about what inspired her to create the pieces and what makes each one unique.


Why we love it:

  • It’s personal and engaging.
  • You get to see some behind-the-scenes action, too!


4. Behind-the-scenes video – ELIE SAAB



To truly appreciate something as beautiful as an Elie Saab dress, you need to get an idea of how it’s made.

The video trails the “journey of a dress” from sketch to runway, and this glimpse behind the scenes lets us marvel at craftsmanship at its best.


Why we love it:

  • It appeals to our curiosity about how things are made.
  • Behind-the-scenes action humanizes the brand.


5. Shoppable video – Ted Baker



Combining dynamic content with e-commerce functionality is what shoppable videos are all about, and U.K. fashion brand Ted Baker found an innovative way to make the best of it by launching a three-minute shoppable film on their website.

When the campaign was up, viewers could click on the plus icon on each character to navigate to a “vault” where they could then check out the outfits.

On YouTube, the video, “Mission Impeccable”, has over 4 million views! The interactive functionality isn’t even usable on the platform, but people appreciate the creativity.

Take note, dear reader. This is how you win with shoppable videos.


Why we love it:

  • The creative spy-themed concept.
  • The “Impeccable” execution (wink).


6. Social video – Hermès



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A post shared by Hermès (@hermes)


The French luxury brand is synonymous with elegance. And more often than not, companies of this caliber can’t help but take themselves too seriously.

Hermès’ social media is a reminder that it’s okay to be silly and have fun sometimes.


Why we love it:

  • It made us giggle.
  • It’s creative and fun.
  • It keeps the brand top of mind.


7. Infotainment – Glam



People are always hungry to learn about anything and everything there is to know. It’s one of the reasons why you’re reading this post!

Glam creates a ton of these videos, and the series takes viewers on an accelerated trip through time to experience the evolution of fashion. This content is a great example of the sort of videos brands in the industry can experiment with.


Why we love it:

  • Well researched
  • Great execution
  • Starts conversations


8.  A story – CHANEL



Directed by Karl Lagerfeld, “Once Upon A Time” marked 100 years for the French luxury brand.

The film tells the story of how Gabrielle “Coco” Chanel started out in the world of fashion.

In it, we also get a glimpse into Chanel’s extraordinary fashion-forward mind and gain a sense of her unbridled ambition.


Why we love it:

  • It subtly communicates brand values and allows consumers to build a deep connection to the company.
  • It stars Keira Knightley as young Gabrielle!


9. How-to content – Nordstrom



Nordstrom’s YouTube channel has lots of how-to videos that fashion enthusiasts can binge watch for inspiration.

We highly recommend experimenting with this type of content because they get the most attention on YouTube. Think tutorials, life hacks, and guides!


Why we love it:

  • The content helps customers discover other complementary products they otherwise may not have considered while shopping.
  • The comments on the videos show that viewers find the content engaging and useful.


10. Thank-you video – Maybelline New York



Thank-you videos are a simple way to make your customers feel appreciated, and that’s exactly what Maybelline New York’s “You Are Sensational” campaign set out to achieve.

This type of personalized content has the potential to turn passive consumers into brand advocates, so it’s worth experimenting with.

Related: How to Increase Customer Lifetime Value with Video


Why we love it:

  • It’s a simple and kind gesture for customers.


That’s a wrap!

Glad you made it to the very end! We hope this post set your creative gears in motion.

If you’d like to brainstorm ideas for your next video marketing campaign, then feel free to hit us up. We’d love to help!

Want a video for your business?



In the mood for some more inspiration? Well, then, check out some of our previous blog posts:

Posted by Maria Saif

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