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You’ve put your heart and soul into the restaurant of your dreams; the food is to die for, the atmosphere is divine, and the service is second to none.
If online marketing is the only thing you’ve neglected so far, then it’s about time you dive in and shine a spotlight on your business with video.
Video content has flourished over the past few years and marketers have embraced it to give their brands a boost. Just take a look at some of the stats below:
- Viewers watch one billion hours of videos on YouTube daily. (YouTube Press)
- Video will account for 82% of all internet traffic by 2021, up from 73% in 2016. (Cisco)
- 76%of marketers reported that video has shown positive ROI in their marketing efforts. (MotionCue)
Video content creation may seem like a daunting task but with the right help, you’ll be able to take it on without a hassle.
If the idea of using video to promote your restaurant business sounds good so far, then you could experiment with these content types:
- Promo video
- Explainer video
- Social video
- Interview with the chef
- Recipe video
- Product video
- Video testimonials
- Behind-the-scenes video
You don’t have to make all of these at once. Take your resources into consideration; start with what’s right for you, and keep experimenting to find your groove.
Now, we’re going to take a look at each video type a little closer and share examples so you can get inspired.
1. Promo video
Do you have a big announcement to make about your business?
Maybe you’ve added a brand-new restaurant to your chain, given your establishment a makeover, or introduced an even more amazing menu. Whatever it is, you can share it with the world with a promo video.
Promo videos are also a great opportunity to tell your story. Talk about what inspired you to step into the restaurant business; share your passion and values, and, of course, highlight what makes your business unique.
If you offer a unique dining experience, you could hire an agency to create an explainer video to help your audience understand your offerings.
People are curious by nature and often want to know the hows and whys. This is why explainer videos can be highly engaging.
This type of content is also a great way to convey complex concepts in a brief and easy-to-digest (pun intended) manner.
3. Social video
Bite-sized videos to keep your audience engaged on social media is a great way to stay top of mind.
You can introduce your seasonal menu, share a limited-time offer, or make special announcements so your followers always know what’s cookin’.
Here’s an example from State Bird Provisions:
View this post on Instagram
Update! Winner selected! —————————Celebrating the weekend with another flipping cookbook GIVEAWAY! If you love savory pancakes like we do, let us know! Tag @statebirdprovisions in a picture of your favorite pancakes and include the #sbpbookcontest. Winner will be chosen Monday, May 14th so all you folks thinking of a Mother’s Day brunch item, SHOW US YOUR PANCAKES!!
4. Interview with the chef
Your restaurant’s head chef is the backbone of your establishment. Put the spotlight on the star of the show and let him/her talk about their process and passion on camera.
Viewers can gain a new sense of appreciation for your restaurant after learning about the effort that goes into preparing some of your signature meals.
5. Recipe video
Is your cuisine the talk of the town? Well, then you could offer online cooking classes.
If that’s too much of a time and effort investment, try your luck with short, engaging recipe videos.
You could share them on your social media channels to build a following.
Recipe videos may not instantly bring in revenue but they’re great for connecting with people at home and staying top of mind.
6. Product video
If your restaurant has introduced something new and exciting like DIY meal kits that people can order online, then a product video is a great way to share it with the world. Here’s a great example from UK-based restaurant chain Patty & Bun:
7. Video testimonials
A survey revealed that 62% of consumers think that video testimonials/reviews help in making a buying decision. That’s a good enough reason to make one for your business, don’t you think so?
Attract more people to your restaurant with testimonials/restaurant review videos featuring your patrons.
This will make your regulars feel extremely valued, and the content will provide your prospects the social proof they need to make reservations.
Read more: 10 Questions for a Winning Video Testimonial
8. Behind-the-scenes video
High-end restaurants are well-oiled machines. Show people what it’s like in the kitchen and how your team of skilled professionals prepares for the day with a behind-the-scenes video.
Most people are fascinated by what goes on behind the curtain, regardless of the industry.
This type of content is intimate and gets people invested in what you do. It’s a great way to be memorable and stand out from your competition.
That sums up our take on the types of videos restaurants can make and benefit from.
The idea is to put yourself out there and get seen and heard by the right people. So, start experimenting with video content and grow your brand online.
If you’re excited about creating videos for your business, then hit us up and let’s start brainstorming ideas for your video-backed marketing strategy!
Schedule a free consultation call with our video strategist