Simplify complex innovative equipment with engaging medical device animation
Convincing key decision-makers in the healthcare industry to pick you as a trusted supplier for medical equipment is no easy feat, but videos and the power of visual storytelling can help you succeed. A well-crafted medical device video can help explain innovative technology and product design in an engaging way.
With an animated video, you can highlight your product’s essential features that separate you from your competitors and cut through the noise. Work with us to craft strategy-backed videos that suit your goals and we’ll help you perfect your messaging.
MotionCue has extensive experience working with medical device companies and has helped explain life-changing innovations. Check out some of our work below.
“I had the vision of the video, and what’s beautiful about MotionCue is that they 100% produced what I imagined. The video helped in obtaining approval for the clinical study, one of the most important hurdles we needed to overcome.“
Watch HeelSphere's Case Study
Medical device video showcase
Clinicians rely on negative pressure wound therapy (NPWT) to treat wounds, but the systems that administer this therapy leave much to be desired. Medela offers a dynamic NPWT system that accelerates the healing process.
This is essentially what our client wanted us to convey via a 2D animated medical explainer video. Our team used a windshield wiper analogy to explain how the medical device improves NPWT’s effectiveness.
Check out some of our work
Learn from the world’s best organizations
At MotionCue, we’ve produced videos for industry leaders in a variety of ﬁelds so we can conﬁdently tell you what works. You’ll avoid costly errors and get expert guidance on style, voice, strategy, and distribution based on your individual goals.
Why choose medical device video production?
As a medical device supplier, you face several challenges. Some of these include establishing trust with your prospects, reaching the right people, communicating value concisely, simplifying your message, and conveying essential points in a short and engaging way.
Of course, nailing the message becomes even more urgent when your target audience is made up of some of the most incredulous and busy people out there.
With medical device video production, you can create an impactful message that can cut through the noise and get the right people’s attention. If you’re not sure whether a medical device video can help you with your goals to attract, engage, and convert, here are a few promising insights from our survey:
- 60% of marketers said that video helped them increase brand engagement.
- 57% of marketers were able to boost conversion with video marketing.
- 76% of respondents said that product/service explainer videos help them make a buying decision.
The proof’s right there. Humans are visual creatures and if you convey your message effectively via video, it is sure to leave an impression. If you’d like to explore video marketing options for your medical device company, we’d be happy to help.
Our team of experts has been making videos for world-class clients for over a decade. With our insights into what audiences like to see and your expertise in the healthcare industry, we’ll create a video that ticks all the boxes.
Our medical device video production process
This stage helps us understand your medical device company, stakeholders, and goals. It lays a solid foundation for your medical device video production to begin.
Scripting & voice-over
Next up is scriptwriting for your medical device video. When you’re happy with the draft, we’ll move on to finding the perfect voice-over artist for the narration and/or dialogue.
With the storyboard, you’ll get an idea of what your video will look like. You’ll get a sense of the illustration style, colors, characters, background, and so on.
Once you’ve approved the storyboard, we’ll move on to the last stage of the medical device video production process and start animating. At this point, everything comes together.
Do you have questions about medical device video production?
Take a look at the queries. If you can’t find the information you need, feel free to reach out to us using our contact form below.
Is medical device video production right for my business?
During our initial discussion, we’ll assess your business and marketing goals to determine if a medical device video is right for your business needs.
How much does a typical medical device video cost?
The price for a medical device video can vary. It’s typically based on complexity, type, and video length. We also cater to different budgets and needs.
How long does it take to make a medical device video?
It can take 4-8 weeks to make a medical device video. The timeline depends on the complexity of the project.
How do feedback and revisions work?
We offer unlimited revisions for your medical device video as long as the scope of work remains unchanged.