SaaS Videos

Your software is a godsend, but do your prospects know? Show them what they’re missing with a SaaS marketing video

SaaS videos don’t have to be complicated

Your business goals will lie at the heart of the video production process. From brainstorming and scriptwriting to storyboarding and animation, we’ll keep your vision front and center as we try to find better ways to present your ideas through the exciting medium of SaaS videos. By the end of it, you’ll have a piece of content you can share online to explain and promote your service like never before.

client review

Popl Teams

Two words sum up my experience working with MotionCue: professional and fast. Our new video lives at the top of our website, and the biggest value we’ve gotten out of it is increased conversions and an optimized funnel.

Watch Popl Teams' Case Study


SaaS Highlight

Microsoft edge


How do you tell the world you’ve got a browser that can help white-collar websurfers save 5 to 10 days a year using your platform? Well, Microsoft chose to do it with a SaaS explainer video.

For this project, we highlighted the browser’s features with a minimal, sleek, 2.5D production—a vibe that aligns with the Microsoft Edge brand. SaaS videos have become Microsoft’s go-to medium for launching new and improved products because they work!

Check out some of our work

Learn from the world’s best organizations

At MotionCue, we’ve produced videos for industry leaders in a variety of fields so we can confidently tell you what works. You’ll avoid costly errors and get expert guidance on style, voice, strategy, and distribution based on your individual goals.

Why SaaS videos?

If you’re not completely sold on the idea that SaaS videos are a great way to launch or explain your service, here are a few stats from our survey:

  • 57% of marketers who used video-powered campaigns were able to get results. 
  • 76% of consumers said that product/service explainer videos help them make a buying decision.

There’s a simple reason why short videos work for a complex industry like SaaS: the medium is dynamic.
It keeps your target audience hooked, communicates the value you have to offer, and does it in under 2 minutes. It’s foolproof.

Our SaaS video production process


This stage helps us understand your business, target audience, and goals. By the end of it, we’ll have a clear vision for your SaaS video.

Scripting & voice-over

With a concept locked, we’ll write a script for your SaaS video. Once you approve it, we’ll find a voice-over artist for the narration or dialogue.


At this stage, the visuals of your SaaS video will become clear. You’ll get a sense of the background, characters, and illustration style.


Once you’re happy with the storyboard, we’ll animate your SaaS video. Finally, the voice-over, sound effects, and music will come together.


Do you have questions about SaaS videos? Check out these. If you can’t find the answers you’re looking for, shoot us a message using our contact form.

Is a SaaS video right for my business?
In our initial discussion, we’ll work with you to understand your business and your goals. After that, we’ll figure out if SaaS videos are right for you.
How much does a typical SaaS explainer video cost?
We offer a wide range of pricing for SaaS videos. The cost depends on the complexity, type, and duration of the video.
How long does it take to make a SaaS video?
Depending on the complexity of your project, it can take between 4-8 weeks to complete a video.
How do feedback and revisions work?
Our revision policy is simple. We offer unlimited revisions as long as there’s no change in the scope of work of the SaaS video.

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