SaaS videos don’t have to be complicated
Your business goals will lie at the heart of the video production process. From brainstorming and scriptwriting to storyboarding and animation, we’ll keep your vision front and center as we try to find better ways to present your ideas through the exciting medium of SaaS videos. By the end of it, you’ll have a piece of content you can share online to explain and promote your service like never before.
How do you tell the world you’ve got a browser that can help white-collar websurfers save 5 to 10 days a year using your platform? Well, Microsoft chose to do it with a SaaS explainer video.
For this project, we highlighted the browser’s features with a minimal, sleek, 2.5D production—a vibe that aligns with the Microsoft Edge brand. SaaS videos have become Microsoft’s go-to medium for launching new and improved products because they work!
Check out some of our work
Learn from the world’s best organizations
At MotionCue, we’ve produced videos for industry leaders in a variety of ﬁelds so we can conﬁdently tell you what works. You’ll avoid costly errors and get expert guidance on style, voice, strategy, and distribution based on your individual goals.
Why SaaS videos?
If you’re not completely sold on the idea that SaaS videos are a great way to launch or explain your service, here are a few stats from our survey:
- 57% of marketers who used video-powered campaigns were able to get results.
- 76% of consumers said that product/service explainer videos help them make a buying decision.
There’s a simple reason why short videos work for a complex industry like SaaS: the medium is dynamic.
It keeps your target audience hooked, communicates the value you have to offer, and does it in under 2 minutes. It’s foolproof.
Our SaaS video production process
This stage helps us understand your business, target audience, and goals. By the end of it, we’ll have a clear vision for your SaaS video.
Scripting & voice-over
With a concept locked, we’ll write a script for your SaaS video. Once you approve it, we’ll find a voice-over artist for the narration or dialogue.
At this stage, the visuals of your SaaS video will become clear. You’ll get a sense of the background, characters, and illustration style.
Once you’re happy with the storyboard, we’ll animate your SaaS video. Finally, the voice-over, sound effects, and music will come together.
Do you have questions about SaaS videos? Check out these. If you can’t find the answers you’re looking for, shoot us a message using our contact form.