Healthcare SaaS is an industry that deals with critical and complex services. And it faces multiple challenges, such as gaining prospects’ attention, keeping them engaged, and successfully onboarding them.
The good news is that video marketing can help you with all of the above. Not convinced? Here are some stats from our survey that show how promising video can be:
- 65% of marketers said that video helped them build brand awareness.
- 63% of consumers said that video keeps brands top of mind.
- 57% said video helped them boost conversions.
That sounds great, doesn’t it? The catch is, if you want the video to help you meet your objectives, you will need to use different types of healthcare SaaS videos.
Let’s have a look at a few options below.
1. Introductory video
Introductory videos are a key component for every healthcare SaaS business. Generally, these videos give an overview of the product. In other words, they introduce your healthcare SaaS.
Introductory videos describe the functions of your product and how consumers can benefit from it. This is ideal for the early stages of your buyer’s journey, which is when they are looking for more information on how to resolve a certain issue they are experiencing.
These videos can be used on your website’s homepage, social media, and YouTube. They can also be a great tool for sales meetings and investor pitches.
Let’s have a look at some of the introductory videos we made for clients from the healthcare SaaS industry.
Related: Healthcare Explainer Videos: Uses, Best Practices, and Examples
2. Feature videos
Feature videos are a set of videos that give an overview of specific features of your healthcare software. They describe the functions of your product and how buyers might benefit from it.
These are ideal for the early stages of your buyer’s journey when your customers are looking for more information on how to resolve a certain issue they are experiencing.
You can post them on specific landing pages for each functionality. You can also post them on YouTube and other social media.
Here’s a great example of a feature video from Mindbody, a healthcare SaaS platform.
3. Use-case videos
A use-case video is a demonstration of how a product and its user might interact to accomplish a particular goal.
If your product can offer a number of use cases for different markets or industries, creating videos to target the healthcare industry is your best shot.
Customized use-case videos can also help you resonate with your target market.
Here are a few great use-case videos from CitiusTech.
Read more: 6 Video Marketing Ideas for SaaS Companies
One distinctive feature of all these videos is that they utilize the same brand color palette of CitiusTech.
4. Onboarding videos
Onboarding videos are training videos that help a new consumer become familiar with your product/service.
This type of content will help your buyers understand how to use your healthcare SaaS.
The truth is, nothing irks people more than a product or service that is too difficult to use or understand. Therefore, onboarding videos are a great investment and may boost retention and ultimately increase your customer lifetime value (CLTV).
You can get the most out of your onboarding videos by sending them to your clients through email. You can also embed these types of videos in the ‘help and support’ sections of your healthcare SaaS website.
On YouTube, you can also make an onboarding playlist and share it with the general audience.
Time to have a look at some more great examples.
This video was made for a client by our team.
5. Trade show video
If your healthcare SaaS platform participates in trade shows, using video can draw customers to your booth.
The biggest challenge at these events is getting people’s attention. Typically, there are hundreds of thousands of attendees, so standing out becomes a little tricky.
An attention-grabbing and visually striking video can solve this problem. You’ll get people’s attention and once you have it, you can convey your message.
Related: SaaS Marketing Strategies: Best Practices and Video Use Case
That’s a wrap!
In conclusion, videos can be a very effective marketing tool for healthcare SaaS. With a dynamic medium like a video explaining the benefits of your healthcare SaaS, conveying its benefits becomes manageable.
Now that you have some ideas for healthcare SaaS videos, you can work on a marketing plan that uses different types of content to achieve your particular campaign objectives.
Visit our dedicated landing page for healthcare SaaS videos if you need additional information.
You can also just get in touch with our team. We’d be delighted to brainstorm video ideas for your business.
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