Over the past decade, video has steadily gained popularity and has taken over online spaces as the most sought-after medium for content consumption and production.
Video marketing has also been a game changer for marketers across all industries, but the question is what do you do when you don’t know what type of video to incorporate into your strategy?
When you’re in an industry that deals with shipping and logistics, the answer gets trickier since you’re not selling a simple product.
The good news is that it can be done, and if your competitors aren’t already using video, it can be a great way to set yourself apart. Here are some promising stats about video:
- 62% of people find a landing page with video more interesting than one without.
- 63% of consumers said that video keeps brands top of mind.
- 59% of marketers said that video marketing showed a positive ROI
Now let’s take a look at a few video marketing ideas your shipping and logistics company can take advantage of:
1. Introductory video
Shipping and logistics involve a lot of moving parts, and an introductory video can be a great way to give your viewers and stakeholders a quick rundown of your company. An introductory video typically provides an excellent overview of everything you do. Additionally, it also acts as a branding tool.
The video can include an introduction to your business, and the why and how of your company’s existence, and it can also be a great way to tell a story in a problem-solution format.
After watching an introductory video, your prospects will gain a better understanding of how your company can make their lives easier. This type of content is ideal for the top of the funnel and can help warm up viewers and keep you top of mind.
You can feature an introductory video on your website and share it on social media. You can also post it on your company’s YouTube channel. If you optimize it well enough, it may draw in more viewers organically.
Introductory videos also come in handy during presentations and pitches. A professionally made video can leave a great first impression during sales meetings.
Take a look at this animated video our team made. It highlights how Cooper/T. Smith modernized and streamlined an antiquated shipping and logistics system.
If animation doesn’t quite work for you, then you could give live-action a go. Here’s an example of what that could look like:
Here’s another animated video we made for a client. It’s upbeat and vibrant. Just goes to show shipping and logistics don’t have to be dull and drab.
2. Mission videos
A mission statement clearly defines the purpose of the company and it keeps employees motivated and excited to be part of the organization. Generally, every company has one, but outsiders are rarely aware of what that mission statement is.
To convey your mission and values to prospects, you can create a mission video. If you can craft a compelling narrative, it’ll humanize your organization and set you apart from others in your industry.
A mission video is also easily shareable on social media and tends to be more memorable than a text-based mission statement.
Here are a few great examples of mission videos:
3. Videos to showcase innovations
The purpose of these types of videos is to highlight the efforts your company is making to transform your industry.
Videos about the latest innovations can position you as an expert in your industry. This is great for building your reputation as a credible leader in the shipping and logistics space.
Once you have a video like this ready, you can feature it on your social media platforms and even your website.
Here are a few examples of this type of content:
This first one is an animated video our team made for a client. The video showcases an innovative solution for vessel operators.
If you prefer live-action, then here’s an example from Veer Gear and FedEx of what that could look like.
4. Corporate social responsibility (CSR) videos
If your company is making an effort to be more sustainable and socially responsible, there is an opportunity to share that with the world with an impactful video.
Show people how you’re playing your part to address global challenges. It’ll indicate to people that you care about more than just profits. You may also end up inspiring others in the industry to take positive action. It’s a win-win.
The key to getting these types of videos right is honesty. Don’t make exaggerated claims and remain transparent with your messaging. If your CSR video is just a PR stunt, people will eventually find out and it will hurt your credibility.
You can feature these videos on a dedicated CSR landing page on your website. We recommend sharing them on social media and YouTube.
Here are a few examples of CSR videos from the shipping and logistics sector:
5. Social media ads
Social media ads are typically shorter than all of the other videos we mentioned in this article. These types of promotional ads are useful for attracting new customers.
Since holding onto users’ attention while they’re scrolling their feeds is a difficult task, short videos with a gripping hook and captivating visuals do a good job of getting people interested in your company.
You can cover a variety of subjects with social media ads, such as company milestones and updates.
Here are some examples of ads you can run:
It’s short, to the point, and sparks the viewer’s curiosity!
6. About-us videos
Shipping and logistics is a complex industry that wouldn’t function without the people who keep it running smoothly.
Unfortunately, when an industry is so massive and complicated, the human element gets lost and everything starts to feel cold and mechanical.
This is why an about-us video can be so useful.
An about-us video gives you the chance to push back the curtain and reveal the human aspect of shipping and logistics.
This type of video gives you the ability to share your story, and share the stories of the people who make the company what it is.
It’s a great way for stakeholders to get to know you better.
Here are a few examples of about-us videos.
In this one, DHL trainee program graduates share their experiences.
And, for contrast, here’s an animated one:
That’s all folks
Hopefully, all of the examples we shared have given you some ideas on the type of video content you can take advantage of for your organization.
In this digital age, good quality content with an impactful message will help you get seen and heard. So, start brainstorming ideas on how video can help your business.
Visit our website for more information and if you’d like to discuss video ideas for your company, feel free to reach out.
Our video experts will be happy to help!
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Read more: 6 Video Marketing Ideas for SaaS Companies