If you are looking for video marketing examples that’ll give you some inspiration for making a video for your own business, then you’ve come to the right place.
In the world of video marketing, there are so many options to choose from, and that can get a bit overwhelming. That’s why we’ve narrowed down some examples to help you.
Let’s have a look at 12 of the most widely used video marketing types and their examples.
1. Explainer video examples
Explainer video production involves a few steps such as scriptwriting, storyboarding, voice-over, and animation. The explainer is essentially a short marketing video that explains a company’s product or service. Generally, these are 2D or 3D animated videos.
And it just so happens that our animated video production company specializes in explainers!
According to the latest video marketing statistics, 76% of people said that product/service explainer videos help in making buying decisions. So, you can guess how effective these are.
Explainer videos have the power to break down complex ideas in a fun, visually pleasing way.
Here’s an explainer video we made for a client recently.
If you need help with your next video, contact us. We’d love to brainstorm ideas and help bring your vision to life.
Talk with a video strategist
2. Product video examples
You might have heard of “product photography” before, well product video is similar but instead of a photograph, think video.
Product videos are a powerful tool for companies to get consumers’ attention. These videos focus on product aesthetics.
Check out this live-action video production we made for Beauty Bakerie, a Black woman-owned and led cosmetics brand based in California.
3. Social media video examples
What do we have here?
Ah, social media sites we love to scroll on.
Since there are several platforms, we’re going to talk about the three major ones below. So, take notes!
Facebook offers different options for video marketing such as landscape and portrait feed video, Facebook Live, and Facebook Stories, which disappear after 24 hours.
Marketers prefer feed videos because they remain on the page.
Apart from organic videos, Facebook video ads are immensely popular, too. These ads are auto-played without audio in your feed while you are scrolling.
Check out this example from Ultimate Ears.
Related: Maximizing the Performance of Facebook Video Ads [Insights from Facebook Ads]
Like Facebook, Instagram also has a few types of videos for you to choose from.
These options include feed video, Instagram Live and Live Rooms, Stories, IGTV, and Reels, (for short-form videos).
View this post on Instagram
If you’ve heard of GoPro, you’re probably familiar with their adventurous Instagram posts shot with GoPro’s classic fish-eye lens.
We pulled this video from their Instagram. The first-person perspective gives an intensely personal and action-packed experience that is in line with their brand image.
YouTube
Similar to other social media sites, you have a few options on YouTube as well. Apart from regular YouTube videos you also have YouTube Shorts, YouTube Stories, and YouTube Live.
We can all attest to the fact that YouTube is very engaging, maybe too engaging.
Have you ever gone down the YouTube rabbit hole?
Chances are you have.
Goes to show that the platform is a great place for marketers to engage with and build their audience.
Just look at the cool stuff Apple puts up on its YouTube channel.
4. Product demo video examples
If you are looking for a type of video that can show off your product or service in-depth, then a demo video is what you need.
For prospects, these types of videos can demystify the product so they can decide if it’s worth buying.
Take a look at this product demo video from CAT.
5. Documentary video examples
As the name suggests, documentary videos walk viewers through a real-life event. It’s a challenging undertaking and not a lot of brands can pull this off effectively.
If you want to create a documentary-style video for your company, then take notes from the outdoor brand YETI.
They have created several memorable films, and here’s one featuring Jack Sanders who wants to rebuild the Alabama baseball club for his architecture thesis. The thing is, he has to do it in a unique way by first getting to know the community.
The video does not talk about products rather it shows you a human interest story and successfully gets your attention for a span of 20 minutes.
6. Crowdfunding videos
Crowdfunding is responsible for bringing a ton of artistic and tech innovations to life. With sites like Kickstarter and Indiegogo, people have a good chance of raising capital.
But with so many companies fighting to secure funds, it can be hard to get noticed. That’s where a crowdfunding video can give you an edge over others in the space.
A short video can explain your product to potential investors and keep them hooked to learn more about what you’re offering. Make sure to deliver your idea in under 3 minutes because people tend to lose interest after that.
Check out this crowdfunding video for pocket-sized reusable cutlery and chopsticks
Here’s another example. It uses humor and sarcasm to get the point across.
The campaign managed to convey its message and Hitch raised £1,208,069 with an initial target of $10,000.
Read more: Kickstarter Video Production for a Winning Campaign
7. Testimonial videos
Testimonial videos are one of the most effective ways to showcase your brand value and connect with a number of potential customers.
A testimonial typically features the experience of a customer with the brand. There are different kinds of testimonials but video testimonials are the most popular and widely used.
Here’s how Dropbox did it.
The video features around five happy companies from different industries. It shows how Dropbox has allowed them to collaborate, share, and scale their operations with ease.
Featuring different industries tells us that Dropbox has such a great service and can help different people from various industries.
Read more: Our Pick of the 10 Best Video Testimonials Ever Made
8. How-to videos
If you’ve ever been curious about anything, chances are you’ve gone online to find out how something works or how it’s made or used. We’ve all done it and it’s why how-to videos are so popular.
According to Think with Google how-to videos earn the most attention of any content category on YouTube, which is why more and more companies are creating this type of content.
These videos range from showing your audience how software or a concept works to demonstrating how to wear a scarf in different ways.
Before making a how-to video, make sure you choose a topic relevant to what you are selling.
For example, Adobe created a video titled How to Create an Animated GIF in Photoshop.
Here’s another example of a how-to video titled How To Shoot Product Videos
Read more: 5 Reasons Why You Should Create How-to Videos for Your Brand
9. Infographic videos
Visuals have always helped in communication let it be audience and company interactions or person-to-person interactions in daily life.
Adding visuals to a blog post or a YouTube video can work wonders too. It helps viewers visualize data and information and makes important points memorable.
Below is an infographic video based on the word “Chai” and its significance.
Read more: 11 Animation Styles for Your Next Marketing Video
10. Email video examples
Adding a video to your email naturally makes it more impactful. It enriches the context of what could otherwise be a basic text email. In addition, an excellent video email makes it clear that the video is the main focus.
Patagonia typically adds a video in a product-related email to explain where their materials come from. The company prioritizes both the environment and helping local companies, so it’s only natural that its marketing/communications team emphasizes both of these causes in their content.
Patagonia, for example, gives links to several of its hemp-made items in the video below, as well as a video of a hemp farm in Kentucky that helps restore damaged topsoil:
This email tells its receivers the importance of using natural materials. It’s not only asking the audience to subscribe but also educating them on a cause that matters. Here’s the video from the email above:
11. Interactive video examples
Interactive videos allow the viewer to engage with the video to varying degrees. Some even let you guide the narrative of the video.
These types of videos, unlike regular, linear ones that you can just sit back and watch, demand some kind of involvement from the audience.
Companies use interactive videos for a variety of purposes, one of which is to sell a product or service they offer. These videos can include a list of functions and mechanics, but they are mostly intended to demonstrate the product in question.
Let’s talk about this incredible video from Honda;
Get the full experience here.
This video is called “The Other Side,” and shows a Honda driver’s simultaneous experience of parallel universes.
By day, he’s a dad picking up his kids from school, and by night he is a mysterious getaway driver.
When you hold down the “R” key, you can switch between day and night. Check out the full video to see what the dad is actually up to!
12. Thank-you video examples
Thank-you videos are one of the most effective marketing tools to make an emotional connection with your donors.
A direct, face-to-face message can leave a lasting impression. You could even make one with your phone. Here’s a post on how to combine multiple videos into one.
It’s also one of the best ways to let your customers know how much you appreciate them and their support.
Google launched a series of thank-you video series to express thanks and highlight what it is doing to assist people.
The first, released in March 2020, was a Thank You Healthcare Workers video honoring all of the front-line healthcare heroes. These coronavirus thank-you videos and links to “useful resources” can be found on a Google site.
Thank You, Teachers, was released during Teacher Awareness Week at the beginning of May to honor “all those who make sure learning continues.”
Wrapping up
That’s all! We summed up the best video examples. Now it’s your turn to figure out what works best for you. So go ahead and make a killer video. Just make sure it resonates with your audience!
If you need some help, be sure to get in touch with our video production experts. We’d love to help bring your vision to life.
Talk with a video strategist
Our company specializes in 2D, motion graphics, and 3D.
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