There’s no doubt that content marketing has evolved over years. It started with text and pictures, and now we have videos taking the online world by storm.
Video marketing has proved to be effective and it gets solid results. To back that up, here are some stats:
- 59% of marketers said that video marketing showed positive ROI.
- 65% of marketers said that video helped them build brand awareness.
But let’s be honest, you can’t use one type of SaaS video to achieve different goals. And that’s why you have different types of videos that are tailored to meet specific objectives.
Let’s have a look at a few video marketing options for SaaS companies.
1. Introductory videos
Introductory videos are a must for every SaaS business. They give a high-level overview of your service. From a marketing point of view, introductory videos help your audience understand the purpose of your product and also help you showcase your unique selling point.
Introductory videos can be used on your website’s homepage, social media, and YouTube. They can also be a great tool for sales meetings and investor pitches.
Check out a few of these introductory videos we made for our clients.
Sendlane
Microsoft Edge
Popl Enterprise
Read more: 6 Types of SaaS Videos to Supercharge Your Marketing Strategy
2. Feature videos
Feature videos for SaaS give an overview of specific features and often go into a bit more detail than an introductory video, for example.
You can use these types of videos to announce new features and create hype. You can also publish them on separate landing pages dedicated to each feature. And, of course, you can also share them on social media and YouTube.
Let’s have a look at some of the examples from our portfolio that show how feature videos are quickly becoming the ideal way to get potential customers interested in your software.
This video, for example, highlights Microsoft Edge’s security features.
This one dives into Bing’s search feature
And for this client video, our team showcased Linkgraph’s SEO assistant feature.
3. Onboarding videos
Onboarding videos are training videos that introduce new users to your software and assist them in using it effectively.
These types of SaaS videos help customers get the most out of your product. Many SaaS companies don’t demystify their services well enough; therefore, a good percentage of users drop the product when they have difficulty understanding how it works.
Make the best of your onboarding videos by sending them to your customers via emails and feature this content on the help and support sections of your software or website. You can also create an onboarding playlist on YouTube and share these videos with the public too.
Here are a few cool examples of onboarding videos:
Comet
Edge Workspace
4. Social media video ads
Social media video ads are your best bet at attracting and engaging customers who are at the top of the marketing funnel. These ads are designed to grab attention and make people curious about your company and product.
Social media video ads for SaaS have a few features that make them distinct from introductory and feature videos:
- Social media video ads are shorter (10-30 seconds). These are designed keeping in mind users’ short attention spans on social media.
- The goal of such ads is to get your target audience excited and interested to learn more about your service.
- An additional purpose of social media ads is to direct your audience to your landing page.
These video ads can be run on different social media platforms such as Instagram, Twitter, Facebook, and YouTube.
Here’s an example of an impactful social media video ad:
Related: Top 10 SaaS Videos You Need to Watch
5. Remarketing ads
Remarketing, often referred to as retargeting, is a very popular middle/bottom-of-the-funnel digital marketing strategy where you show advertisements to people who have visited your website or landing page.
It’s a great tactic to reach customers who have already expressed an interest in your company or service.
When choosing an ad for this purpose, you can experiment with the following types of videos:
1. Testimonial video ads: great for hot traffic to get over the fence.
2. Objection buster ad: great for warm but skeptical traffic.
3. Flash sales: ideal for promotion of certain holidays, events, or offers.
4. Product preview: great for warm but skeptical traffic.
6. Tradeshow video
If your company participates in tradeshows, using video can help attract people to your booth. Tradeshows generally have hundreds and thousands of people, and the biggest challenge is for you to get their attention.
A well-made and visually compelling video can grab attention and effectively get your message across. If you do it right, there can be a huge payoff.
To sum up, video can be a powerful and timeless marketing tool for SaaS companies because it can be beneficial at every stage of the funnel. Any SaaS firm that is committed to expanding its customer base should use different types of videos to stay ahead of the competition.
Related: SaaS Marketing Strategies: Best Practices and Video Use Case
Now that you have some SaaS video ideas, you can create a strategy that incorporates videos to meet your specific campaign goals. If you need more info about SaaS videos , check out our dedicated page.
You can also reach out to us. Our team would love to brainstorm video ideas that fit your needs.
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