5 Video Marketing Ideas for IT Services and Consulting Companies

Video has emerged as the most popular medium for sharing information, and there’s nothing else that quite matches it.

It is undeniable that video marketing plays a huge role in the growth of your business. And why are we so sure about it? Well, take a look at these stats:

  • 63% of consumers said that video keeps brands top of mind
  • 50% of marketers said that video helped them get new customers
  • 59% of marketers said that video marketing showed a positive ROI

These numbers are enough to convince anyone. However, you might be wondering what kind of video would be suitable for your business.

We understand that it is difficult to figure out what would be suitable when you’re in a business that offers skills and consultancy rather than physical products.

That’s why we’ve made a list of some of the best video marketing ideas for IT and consulting companies.


1.    Introductory videos

IT and consulting services both offer strategic advice and technical skills to help other organizations in decision-making.

An introductory video will help you define what your company really does.

Introductory videos include an introduction to your organization, the why and how of its existence, and it can do all of this in a story format that can draw the viewers in. This type of video will help you market your business and give your prospects a better understanding of the services you offer.

This way, they will have an idea of how can they use the services to solve their problems.

An introductory video can be posted on your website and distributed via social media. You can also upload it to your YouTube channel.

Additionally, it is useful during presentations and pitches. During sales meetings, a well-made video can give a great first impression.

Here are our top picks for introductory videos:

First, we have a video by Cognizant.

And finally, we have Xerox with a live-action introductory video talking about how it uses new and advanced technologies to empower its workforce.

Related: 6 Video Marketing Ideas for the Shipping and Logistics Industry


2.    Videos for different solutions

Whether it’s for communication or solving a technical problem, consultancy services play a huge role in a lot of spaces.

There are IT and consulting services available that can support organizations in running their tasks smoothly and effectively.

Many of these services enable workers to interact with the equipment that facilitates their performance of job-related tasks. And it also helps them communicate better among themselves.

For you to define these solutions, your company needs a video. A video that will explain what kind of services or solutions your company offers.

By watching the video, the audience will get to know if your company offers the kind of solution they are looking for.

You can feature this video on the landing page of your website. A well-made video of your solutions can also be used in a sales meeting and is quite sharable on social media and YouTube.

Here are a few videos from our portfolio o give you an idea of what these types of videos look like:





3.    Videos for different markets

You can’t solve all of your clients’ problems with a single solution. Similarly, you can’t use the same video to target different markets.

And that’s why these videos are created to make sure the right audience gets the right message.

These videos communicate to specific audiences, and because of their relevance, you get more engagement.

These kinds of videos are mostly used as paid ads targeted to a niche audience. They’re also great for sales meetings.

You can also use them on dedicated landing pages.

Let’s see how IBM targets different markets with its videos.



And now take a look at this video we made for Microsoft that targets information workers.

 Related: 6 Video Marketing Ideas for Medical Device Companies


4.    About-us videos

A complicated sector like IT and consulting services can’t operate without the people who keep everything in check.

Sometimes, there might be misconceptions about the IT and consulting services industry.

For this reason, an about-us video can be very helpful.

An about-us video gives you the opportunity to show what goes on inside your company.

This could be your chance to convey both your narrative and the experiences of the individuals who help the company succeed.

It’s a great way for stakeholders to learn more about you.

Check out these about-us videos.


5.    Internal videos

Video opens up a world of opportunities for internal communication methods such as team building and employee engagement.

In fact, one of the best internal communications tools to date is video. Apart from communication, you can also use video to build a knowledgebase for your employees.

If you hire remote workers, this type of content will be useful in keeping everyone in the loop regardless of where they are in the world because you can easily offer training and support videos as well.

Essentially, internal videos can educate and engage workers. They also strengthen internal communication at your company.

And that’s great news because solid communication improves team productivity.

Here is an example of an internal video we made:

Related: Mistakes to Avoid if You’re Running a Startup

That’s a wrap

We hope you got some interesting video ideas for your company.

In today’s competitive market, it is important to create top-notch content so you don’t get left behind!

Visit our website to check some of the videos we’ve made and the clients we’ve worked for. And if you’d like to brainstorm video ideas for your business, get in touch! Our video production team would love to help!

Want a video for your business?


Posted by Samra Tiwana

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