At this point, it should come as no surprise that video is a common and useful tool for marketing.
The figures are astounding. Let’s have a look at a few stats from our marketing report:
- 59% of consumers spent a quarter or more of their time watching videos on social media.
- 50% of marketers said that video helped them get new customers.
That’s impressive, right? But before making a video you should always keep the goal in mind.
For example, as a company that sells medical devices, your goal might be getting more purchases or subscribers; it could be educating your audience; or increasing brand awareness.
So first, determine the goal you want to achieve. In the next step, you can create videos that serve each purpose perfectly.
Here are some video ideas for your medical device company:
1. Product video
Product videos are meant to give a high-level overview of a product and its features. These videos outline a problem and then explain how the featured product is the ultimate solution.
Furthermore, product videos highlight your unique selling proposition and set you apart from your competitors.
Your website’s homepage, social media, and YouTube are all viable digital real estate to showcase this type of content.
These videos can also be an excellent tool for investor pitches and sales meetings.
Here are some of our favorite product videos:
2. How it works
With these types of videos, you can dive deeper into the technical aspects of your product.
How-it-works videos are great for demonstration and can help your audience understand your offering better.
The biggest advantages of this type of video are its accessibility and simplicity.
The same content can be viewed in video format by an infinite number of viewers, which is more user-friendly than reading a long passage of text.
How-it-works videos can also be used by sales reps to pitch to healthcare professionals and decision-makers.
Additionally, you can post these videos on YouTube, embed them on your product landing page, and create snippets to share on social media.
Let’s have a look at a great example.
Related: Healthcare Explainer Videos: Uses, Best Practices, and Examples
3. Brand video
A brand video encompasses who you are, and what you stand for. It is all about your brand’s core values and how your products can make a difference in people’s lives.
These types of videos are also a great way to introduce your brand to audiences and tell your unique story.
You can share brand videos on YouTube and your social media accounts.
Here are a few examples of well-made brand videos:
4. Corporate social responsibility (CSR) videos
CSR videos highlight the different initiatives the brand is involved in to combat global issues.
With the help of CSR videos, you get a chance to connect with your potential customers and show how your actions are positively impacting society.
These videos can be uploaded on social media and YouTube.
Related: What’s the Deal with Sustainable Marketing?
Let’s watch some inspiring CSR videos:
5. Patients’ stories
These types of videos are human-centric and tell success stories of patients whose lives were transformed because of your products.
These videos are not only inspiring but they can also help build a positive image for your brand.
You can use these videos on YouTube as well as your social media.
Here are some examples of patient stories filled with emotions.
6. About-us videos
About-us videos are a great way for companies to show their stakeholders that they are human. It allows you to tell your story and gives you a chance to talk about the how and why of your company’s existence.
These types of videos are a great way for anyone interested in your company to learn more about you. Even job seekers and investors may find these useful.
It’s the best way to accurately and honestly capture the personality and spirit of your team. Most significantly, it makes it simple for leads to appreciate you.
Let’s have a look at a well-executed about-us video.
To sum it up, video marketing has a lot of potential for the medical device industry.
In this day and age, it’s hard to get seen and heard. Video can help you stand out in the digital landscape. Everyone’s doing it, so find a way to step up your content game and design a marketing strategy backed by video.
If you need to learn more about video marketing for your industry, check out our page.
And if you need to brainstorm video ideas for your business, our strategists are here to help. Get in touch and let’s talk video.
Want a video for your business?
Read more: Live-Action or Animated Explainer Video? Our Answer May Surprise You
