Past Reports: 2020
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Enter 2021 consumer trends

The number one medium for keeping brands
top of mind: video
Videos spread joy in 2020
The most popular device for video
consumption: mobile phone
Online learning became the norm
The no. 1 platform for watching videos: YouTube
Video grabs attention on social
The no. 1 platform for video marketers: YouTube
Social media usage during the pandemic
Value of video content

Marketers swear by video
Videos in vogue
High-value content for businesses
In terms of high-value content for businesses, 24% of marketers picked training videos, 24% chose promo videos, 14% went with demo/explainer videos, 14% selected live streams, 12% went with personalized videos, 10% opted for how-to videos, and 2% picked customer onboarding videos. https://motioncue.com/video-marketing-statistics-2021/
Trends and trajectory

Future outlook
In 2021, marketers plan to experiment with the following types of videos: training and educational videos (40%); mobile videos (38%); live streaming (36%); interactive videos (28%); shoppable videos (22%); video conferencing for marketing (18%); and video podcasts (16%). https://motioncue.com/video-marketing-statistics-2021/
COVID-19’s influence
2021 video marketing trends






Where Next?

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Social media
and video