Video Marketing Statistics 2022

What to expect this year

An in-depth look at the current state of video marketing

Every few years, we see a shift in the online video landscape, and to stay on top, marketers must be aware of the evolving digital landscape. Our full report aims to help you stay ahead of the curve as you plan your marketing strategy.

To collect responses, we surveyed 200 individuals in the USA, and our sample consisted of business owners, marketers, and consumers between the ages of 20-60.

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Past Reports: 2021 | 2020

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Feel free to use these statistics in any commercial or non-commercial capacity. If you use them, we require a link to MotionCue.

Year in review 2021

How businesses used video in 2021

64% of respondents said they used videos (asynchronous and synchronous) to communicate with their team while working remotely during the pandemic. https://motioncue.com/video-marketing-statistics-2022/

Consumer insights from 2021

42% of people reported that they were more active on social media during the pandemic. https://motioncue.com/video-marketing-statistics-2022/

40% of marketers said they wanted to create educational/informative content. https://motioncue.com/video-marketing-statistics-2022/

72% of people reported that video reduced their stress level during the pandemic and made them happy. https://motioncue.com/video-marketing-statistics-2022/

54% of marketers picked YouTube as their favorite platform for sharing content. https://motioncue.com/video-marketing-statistics-2022/

56% of people said that the pandemic pushed them toward online learning. https://motioncue.com/video-marketing-statistics-2022/

Consumer trends 2022

Explainer videos influence people

76% of our respondents said that product/service explainer videos help them make a buying decision. https://motioncue.com/video-marketing-statistics-2022/

Video grabs attention on social

59% of consumers spent a quarter or more of their time on social media watching videos. https://motioncue.com/video-marketing-statistics-2021/

Video testimonials are impactful

69% of consumers said that video testimonials/reviews help them make a buying decision. https://motioncue.com/video-marketing-statistics-2021/

A video landing page wins

62% of people find a landing page with video more interesting than one without. https://motioncue.com/video-marketing-statistics-2021/

The no. 1 platform for watching videos: YouTube

68% of people picked YouTube as their favorite platform for watching videos. https://motioncue.com/video-marketing-statistics-2022/

Relevant social ads are key

77% of our respondents said that they would watch an ad if they found it relevant. https://motioncue.com/video-marketing-statistics-2022/

The no. 1 medium for keeping brands top of mind:
video

63% of consumers said that video keeps brands top of mind. https://motioncue.com/video-marketing-statistics-2021/

The most popular device for video consumption:
mobile phone

68% of consumers said they watch video content on their mobile phones. https://motioncue.com/video-marketing-statistics-2021/

Marketers’ insights

Marketers believe in video

59% of marketers said that video marketing showed a positive ROI https://motioncue.com/video-marketing-statistics-2022/

Campaigns powered by video

65% of marketers said they want to build awareness for their brand, and 64% said that video helped them achieve that. https://motioncue.com/video-marketing-statistics-2022/

58% of marketers plan to incorporate more videos into their marketing strategies. https://motioncue.com/video-marketing-statistics-2021/

55% of marketers said they want to increase engagement, and 60% said video helped them with their goal. https://motioncue.com/video-marketing-statistics-2021/

Customer acquisition

50% of marketers said that video helped them get new customers. https://motioncue.com/video-marketing-statistics-2021/

37% of marketers said they want to boost conversion while 57% were able to get results. https://motioncue.com/video-marketing-statistics-2022/

Improved Google ranking

48% of marketers said that video improved their page’s Google search ranking. https://motioncue.com/video-marketing-statistics-2022/

Best for sharing video content

47% of marketers said YouTube was the best platform for sharing content; 21% chose TikTok; 14% picked Facebook; 9% went with Instagram Reels; 7% chose LinkedIn, and 2% opted for IGTV. https://motioncue.com/video-marketing-statistics-2022/

Most popular Instagram video feature

53% of marketers said that video stories were their favorite feature on Instagram; 29% picked Reels; 38% chose Instagram Live; 23% went with feed video, and 20% went with Live Rooms. https://motioncue.com/video-marketing-statistics-2022/