Video Marketing Statistics
2023 and Beyond
An in-depth look at the current state of video marketing
This year’s report shows how video impacted businesses and consumers. It also highlights some key trends in the video marketing space, such as opinions around the rise of artificial intelligence (AI) technology in video creation. Industry experts also weigh in on how video is transforming the way we communicate and develop marketing strategies. We hope this report will help you invigorate your strategy for this year and beyond.
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Feel free to use these statistics in any commercial or non-commercial capacity. If you use them, we require a link to MotionCue.
Year in review
2022
How businesses used video in 2022
64% of marketers said that video helped them increase awareness for their brand. 
Consumer insights from 2022
42% of people reported that they were more active on social media during the pandemic. https://motioncue.com/video-marketing-statistics-2022/
57% of marketers were able to boost conversions using video marketing.
72% of people reported that video reduced their stress level during the pandemic and made them happy. https://motioncue.com/video-marketing-statistics-2022/
62% of respondents found employee training videos useful for their business.
56% of people said that the pandemic pushed them toward online learning. https://motioncue.com/video-marketing-statistics-2022/
Consumer trends 2023
Explainer videos influence people
89% of our respondents said that product/service explainer videos help them make a buying decision. https://motioncue.com/video-marketing-statistics-2023/ 
Video grabs attention on social
86% of consumers spent a quarter or more of their time on social media watching videos. https://motioncue.com/video-marketing-statistics-2023/
The no. 1 medium for keeping brands top of mind: video
79% of consumers said that video keeps brands top of mind. https://motioncue.com/video-marketing-statistics-2023/
A video landing page wins
53% of consumers prefer Instagram Reels over TikTok and Youtube Shorts for watching shorts. https://motioncue.com/video-marketing-statistics-2023/
Videos make people curious
84% of people said that they visited a website after watching a video ad about their products or services. https://motioncue.com/video-marketing-statistics-2023/
Are artificial intelligence (AI) videos the future?
49% of consumers said they’d prefer to watch a real human in a video rather than an AI-generated avatar. 30% said they would be intrigued by videos featuring AI. 21% had no preferences. https://motioncue.com/video-marketing-statistics-2023/
Explainer videos get people to act
61% of our respondents said that they downloaded an app after watching an explainer video. https://motioncue.com/video-marketing-statistics-2023/
The no. 1 platform for watching videos: YouTube
68% of consumers said they watch video content on their mobile phones. https://motioncue.com/video-marketing-statistics-2023/
A good story wins
84% of respondents said that they care more about the video’s story than its production quality. https://motioncue.com/video-marketing-statistics-2023/
Marketers’ insights
Marketers believe in video
96% of marketers said that video marketing showed a positive ROI. https://motioncue.com/video-marketing-statistics-2023/
Artificial intelligence (AI) and video marketing
36% of marketers have tried creating videos with the help of AI voiceovers, avatars, or AI-assisted animation and editing. https://motioncue.com/video-marketing-statistics-2023/
88% plan to incorporate more videos into their marketing strategies in the future. https://motioncue.com/video-marketing-statistics-2023/
Best for sharing video content
84% of marketers picked YouTube as their favorite platform for sharing videos. https://motioncue.com/video-marketing-statistics-2023/
Campaigns powered by video
50% of marketers said they wanted to build awareness for their brand, and all of them said that video helped them achieve that. https://motioncue.com/video-marketing-statistics-2023/
How video marketers measure performance
Views (68%), impressions (60%), reach (48%) and watch-time (48) were the top metrics marketers use to measure their video’s performance. https://motioncue.com/video-marketing-statistics-2023/
60% of marketers said they want to increase engagement, and 96% said video helped them with this goal. https://motioncue.com/video-marketing-statistics-2023/
Optimal video length
84% of marketers think that the optimal video ad length is less than 60 seconds. https://motioncue.com/video-marketing-statistics-2023/
56% of marketers said they want to boost conversion while 92% were able to get results. https://motioncue.com/video-marketing-statistics-2023/
Top trends
for 2023
Where Next?
Click here to download a free PDF of this survey.
Need a video for your business? Contact our team.
Want to learn more about video marketing? Visit our blog.
