Video Marketing Statistics

2023 and Beyond

An in-depth look at the current state of video marketing

This year’s report shows how video impacted businesses and consumers. It also highlights some key trends in the video marketing space, such as opinions around the rise of artificial intelligence (AI) technology in video creation. Industry experts also weigh in on how video is transforming the way we communicate and develop marketing strategies. We hope this report will help you invigorate your strategy for this year and beyond.

Past Reports: 2022 | 2021 | 2020

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Year in review

How businesses used video in 2022

of marketers said that video helped them increase awareness for their brand.

Consumer insights from 2022

of people reported that they were more active on social media during the pandemic.

 of marketers were able to boost conversions using video marketing.

of people reported that video reduced their stress level during the pandemic and made them happy.

of respondents found employee training videos useful for their business.

of people said that the pandemic pushed them toward online learning.

Explainer videos influence people

Video grabs attention on social

The no. 1 medium for keeping brands top of mind: video

A video landing page wins

Videos make people curious

Are artificial intelligence (AI) videos the future?

Explainer videos get people to act

The no. 1 platform for watching videos: YouTube

A good story wins

Marketers’ insights

Marketers believe in video

96% of marketers said that video marketing showed a positive ROI.

Artificial intelligence (AI) and video marketing

36% of marketers have tried creating videos with the help of AI voiceovers, avatars, or AI-assisted animation and editing.

88% plan to incorporate more videos into their marketing strategies in the future.

Best for sharing video content

84% of marketers picked YouTube as their favorite platform for sharing videos.

Campaigns powered by video

50% of marketers said they wanted to build awareness for their brand, and all of them said that video helped them achieve that.

How video marketers measure performance

Views (68%), impressions (60%), reach (48%) and watch-time (48) were the top metrics marketers use to measure their video’s performance.

60% of marketers said they want to increase engagement, and 96% said video helped them with this goal.

Optimal video length

84% of marketers think that the optimal video ad length is less than 60 seconds.

56% of marketers said they want to boost conversion while 92% were able to get results.

Where Next?

Click here to download a free PDF of this survey.

Need a video for your business? Contact our team.

Want to learn more about video marketing? Visit our blog.

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