As digital content is taking over, video marketing has emerged as the undisputed champion. From social media platforms to websites, videos have become the go-to medium.
According to a survey by MotionCue, 84% of people said that they visited a website after watching a video ad about their products or services.
We’ve seen how this medium benefits businesses firsthand because our video animation company specializes in making animated videos that help brands achieve a variety of goals. Here’s one we made recently for a client:
Like what you see? Get in touch and we will make one for your business!
Want a video for your business?
Now let’s get into some practical and engaging video marketing tips to make your content stand out.
1. Know your audience, speak their language
Before hitting the record button, take a moment to understand your audience. What are their interests, pain points, and preferences?
Tailor your video content to resonate with your target demographic. Speak their language, addressing the issues that matter to them. Incorporate relatable anecdotes or examples to establish a connection.
Here’s an example.
2. Skip the boring stuff: hook your viewers early
Attention spans are shorter than ever, so make those initial seconds count. Craft a compelling hook at the beginning of your video that piques curiosity and encourages viewers to stick around.
Whether it’s a surprising fact, a captivating visual, or a thought-provoking question, get your audience invested from the get-go.
This video uses a stat at the start.
3. Educate while you entertain
Nobody likes to be sold to constantly. Instead of bombarding your audience with promotional content, aim to educate and entertain simultaneously.
Share valuable insights, practical tips, or industry knowledge. If you can make your audience smarter or help them solve a problem, you’re on the right track.
4. Lights, camera, quality action
You don’t need a Hollywood budget to create quality videos, but you do need to pay attention to production value.
Ensure good lighting, clear audio, and a steady camera. Audiences are forgiving, but they won’t tolerate poor video and audio quality for long.
5. Short videos are your friends
In the fast-paced world of the internet, brevity is your ally. Aim for concise videos that deliver value without dragging on.
If you can convey your message in a shorter timeframe, do it. Shorter videos are more likely to be watched in their entirety, and they are highly shareable across various platforms.
6. Optimize for mobile viewing
Many viewers are consuming video content on their smartphones, so ensure your videos are mobile-friendly. This is one of the most important video marketing tips.
Use large, legible text, and keep important visuals within the center of the screen. Test your videos on different devices to ensure a seamless experience for all users.
7. Present a story, not a sales pitch
Humanize your brand by telling stories. Whether it’s the journey of your business or a fictional story, stories resonate with audiences.
People remember stories far more than they remember sales pitches, so make your brand relatable through the power of storytelling.
8. Encourage interaction
Engagement is the name of the game. Invite your viewers to participate by asking questions, running polls, or encouraging them to share their thoughts in the comments.
When viewers feel like they are part of the conversation, they are more likely to become loyal followers.
9. Analyze data and adapt
Don’t hit the upload button and forget about it. Dive into the analytics of your video platforms.
Understand where viewers are dropping off, which content is resonating, and adjust your strategy accordingly.
Data-driven insights are your secret weapon for continuous improvement. One way to analyze it is through YouTube Analytics.
10. Consistency builds trust
Consistency breeds familiarity, and familiarity builds trust. Stick to a consistent posting schedule so your audience knows when to expect new content.
Whether it’s a weekly series or regular updates, consistency will keep your brand at the forefront of your audience’s minds.
11. Diversify your content
While consistency is crucial, monotony can be detrimental. Diversify your video content to keep your audience engaged.
Experiment with different formats, such as tutorials, interviews, behind-the-scenes, and live sessions.
You can also upload testimonials, it makes your business credible and trustworthy. Here’s a testimonial for our company.
12. Optimize thumbnails
Your video’s thumbnail is the first impression potential viewers get. Create eye-catching thumbnails that accurately represent your content.
Use bold, contrasting colors, compelling images, and readable text. A great thumbnail can significantly increase click-through rates, drawing more eyes to your video.
13. Follow video marketing trends
The digital landscape is ever-evolving, and staying abreast of trends is essential. Keep an eye on emerging video formats, features, and platform updates.
Embracing new trends not only keeps your content fresh but also positions your brand as forward-thinking and adaptable.
Read more: 6 Types of Finance Videos Your Firm Can Make
That’s a wrap
We hope these video marketing tips were helpful. For successful video marketing, practicality, and engagement go hand in hand. But before that, you need a video.
So grab your camera, embrace these tips, and let your brand shine in the digital spotlight.
And if you’d rather have someone else make a video for you, get in touch! Our team of creatives would love to bring your vision to life.
Want a video for your business?