We all wanted David Attenborough to narrate our life stories at some point in our lives, right? That is how impactful video narration is.
If you are trying to grow a business or build a brand in today’s attention economy, chances are you’ve invested in video marketing.
Ánd if you’re an entrepreneur or in content marketing specifically, then you probably have to be on camera every once in a while.
Speaking on camera doesn’t come naturally to all of us. It’s why learning video narration isn’t something that’s just limited to voiceover artists, celebs, and public speakers anymore.
It’s a skill many of us need to practice.
Learning video narration may seem like a grueling or uncomfortable process, but it’s not that difficult.
In this post, we’re going to cover how can you get into it with confidence so you can retain the viewer’s attention whenever you have to speak on camera.
Why is a good quality video narration important for you?
There are multiple reasons why you consider adding video narration to your videos.
Makes an impact
Video narration adds another layer to the overall effect. Coupled with appealing visuals, it can create a long-lasting impact on the viewers.
The key is to understand the narration style that appeals to your audience. Make sure the voice-over has clarity, a soft tone, and an appropriate pace.
Works across multiple channels
Video narration can be helpful in various vital situations that can also be cost-effective. You can easily create videos for internal and external communication
You can be confident in video interviews with clients and investors.
You could record yourself and share short videos on social media to build your own personal brand like a lot of popular entrepreneurs-turned-influencers (think Chris Do and Steve Bartlett).
It also helps in creating learning videos as 40% of marketers said they wanted to create educational/informative content.
Since the world has gone through a remote-first shift, many instructors are sharing their e-learning courses that include video narration which has cut the requirement of physical presence.
As 56% of people said that the pandemic pushed them toward online learning.
Important elements of a good video narration
To add value to the video narration, one must incorporate a few essentials into the process. If you have to speak in a video or narrate some parts of it, then keep the following in mind.
If your voiceover is muffled or distorted, there are chances your audience may not understand the message. They will be distracted and the information or the message won’t reach them at all.
It is important to find the right equipment that can record the voiceover with clarity. And also, make sure to speak in a clear manner and at the right volume.
We tend to rush through our story whenever we are excited or happy to share something. People tune out and it might result in not remembering anything at all.
Rushing or dragging through the message will not bring in favorable outcomes. So, always make sure to work at your pace. Take a pause, breathe and continue at a natural pace.
You have to sound engaging and friendly to get your message across. But make sure to keep your tone natural. At times, trying too hard can come across as fake and phony.
You also need to bring in tonal variations to avoid sounding too robotic. A monotonous voice kills the vibe.
Make sure to enunciate each word clearly. Try not to mumble or over-enunciate.
But everything comes with practice. Just try to be natural, clear, and mindful to avoid overdoing it.
Here’s a cool video that gives some general tips on cultivating a resonant and deep voice:
Best practices for video narration
Now that you know the essentials for good quality video narration. Let’s talk about some best practices. Next time you ever need to appear in a video, you’ll be ready to go!
Write a script
Having a prepared script gives you direction. And of course, practice makes perfect. Improv is natural but it results in people meandering off to irrelevant topics.
So, always make sure to take your time out and write a succinct script that covers everything you want to say in the video. Read it several times before you record.
Choose the right equipment
Investing in appropriate production equipment is really important.
You don’t need to spend hundreds of dollars to buy the right kind of equipment. But also, you cannot rely on your laptop’s mic for good quality voice recording.
An external mic can do a job that costs around under $50.
Set up a quiet, comfortable space for recording
If you’re starting out, you don’t have to build a studio with sound-absorbing foams, fancy microphones, and a green screen.
All you need is to find a quiet space with little to no distractions. If there are air conditioners around, make sure they are turned off for the duration of the recording.
If there is a window nearby, then make sure to hold off your recording process until things outside have settled down.
Since most of the places are not free of noise, you can try to think outside the box. Maybe get in your car and drive to a far-off place outside the city and then record your video. Just a thought.
Kind of like this:
Editing is as important as the recording. There are countless good quality editing software available for free such as Logic Pro X, Adobe Audition, Camtasia, and Audacity.
They are also easy to use. And mostly require a few button clicks to edit the whole video.
After clipping the whole video together, make sure to add transcriptions and captions for the people who watch without a sound on.
Read more: Best Video Editing Software for Beginners
Whether you are an entrepreneur who’s getting into making videos, a videographer, or a YouTuber, video narration is an important aspect of the content you make/will make.
Video narration isn’t a complicated process. Sure, there will be mistakes in the beginning but if you follow these steps and practice, you will be adding good quality voiceovers in no time.
Do you have a killer idea for a video but are unsure how to get started? Then don’t panic, get in touch with us and we’ll help get the ball rolling.
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