YouTube is the second largest search engine behind Google. Since its introduction in 2005, the video-sharing platform has continued to grow in popularity and now boasts over 2 billion users.
This creates a massive opportunity for businesses both large and small to capitalize on the platform.
There is no question that YouTube’s immense reach makes it an indispensable marketing and advertising tool that marketers and businesses in every industry can use to promote their products and services.
Just take a look at these statistics:
- YouTube has over 2 billion active users
- Over 5 billion videos are watched on YouTube daily
- 500 hours of video are uploaded every minute
- YouTube reaches more 18-49-year-olds on mobile than Cable TV networks
- ~65% of people prefer watching videos on YouTube compared to Facebook, Instagram and TikTok.
With statistics like these, and with YouTube showing no signs of slowing down, it’s clear that every type of business stands to benefit a great deal from this channel.
Whether you are a small online business, large corporation, freelancer, consultant, or off-line business, if you want to get in front of your target audience, read on to discover 8 effective ways you can use YouTube to grow your business.
1. Capture your audience’s attention
No matter who you are marketing your products to, it’s pretty clear from the statistics that YouTube is where your audience is.
Creating a good YouTube strategy will help you reach tons more people, get your brand in front of your target customers, and improve your results overall.
As the second most visited website, YouTube offers you vast potential for exposure. It’s the perfect platform for improving brand awareness and engagement.
But, it’s important to note that you will face a lot of competition.
With hundreds of videos being uploaded every minute, you will have to create a smart strategy to help you stand out so you can capture the attention of your audience and grow your brand’s footprint.
This means that you need to think outside the box to avoid getting lost in the sea of content on this platform.
The good news is, it’s easy to create captivating videos on YouTube.
All you need to do is research your competitors’ strategies, and then identify opportunities that they are overlooking or specific subject matter that you can cover in more detailed and engaging ways.
2. Generate more leads for your business
You can also use YouTube to generate more customers for your online or local business. With billions of hours of video being watched each day, this presents great opportunities for driving more traffic to your physical or online store.
On YouTube, your video marketing content could potentially reach millions of viewers. While this is highly unlikely, the promise of generating tons of traffic for your website is definitely plausible.
According to MotionCue’s report on the video marketing landscape, 78% of marketers believe that video has helped them get new customers.
This means that if you hope to compete online, video should now be a crucial aspect of your business’s marketing strategy.
There many different kinds of videos that can help take your marketing strategy to the next level, such as:
- Explainer Videos: These show how your product or service can be used to address the common pain points your audience is experiencing.
- Training Videos: This type of video demonstrates how customers can get the most from using your products or services.
- Webinars: These educate your audience on topics or themes they want to be addressed.
- Customer Stories: You can share stories from real customers about how they overcame obstacles and achieved the desired results using your product or service.
I think it’s pretty clear by now that there are a lot of ways you can use this video-sharing platform to help you generate high volumes of traffic and get more leads.
If you’re interested in hiring an agency to help you create video content for your business, be sure to hit us up. Our team will be happy to help.
Schedule a free consultation call with our video strategist
3. Become an industry influencer
YouTube can help you become an industry influencer. As you develop your channel on this site, you further enhance your credibility in the industry.
You can even experiment with viral marketing to help you reach a massive audience.
For most people, the term viral often brings up an idea of a huge burst in popularity for a specific piece of video content, such as sneezing baby pandas that generate millions of views.
However, viral marketing isn’t just about racking up tons of views. It’s a strategy that you can build around your audience to spread information about you and your business, products, and services.
By using viral marketing tactics, you make it more likely that this information will be shared with your audience members’ social networks, which means it can spread and increase its reach exponentially.
This type of marketing can help you skyrocket your earnings so you can achieve your revenue goals.
The trick here is to use your YouTube content in ways that will spark shares.
For instance, create content with tons of value for your audience and embed your video content in relevant blog posts or share links to videos in relevant LinkedIn group discussions.
If viewers find your content insightful, informative, and entertaining, they are sure to share it with friends, family, and colleagues, thus creating the desired ripple effect.
4. Repurpose blog posts
Yet another way to use YouTube to grow your business is by repurposing your blog posts into awesome video content.
You’ve probably written many epic blog posts that got lots of engagement, comments, shares, etc. You can repurpose those same blog posts to add to your YouTube arsenal.
There are two different ways you can do this.
First, you can narrate your post, but rather than having your face on camera, simply turn it into a PowerPoint or screencast video with lots of eye-catching imagery and other appealing graphics.
Another way is to take the key points from your blog post and talk facing the camera. You can dive deeper into each of the key points for that blog post.
You can also use the comments from the post to help answer different questions that your audience might have on the subject.
By repurposing your blog post in this way, it will help reincarnate and reinvigorate your content so it can continue generating traffic for you.
5. Sell consulting services or courses
One of the best ways to use YouTube to grow your business is by selling consulting services or online courses.
Our study showed 76% of marketers say that video has shown positive ROI in their marketing efforts. This means that with a few enhancements to your YouTube channel, you too can start growing your revenue.
Although YouTube isn’t the only video platform that can help you do this, it does have stronger power compared to other sites like Facebook when it comes to landing customers and sales.
That’s because YouTube has been shown to have a more loyal and better-engaged audience than all other platforms.
Here are some tips to help you sell your consulting services successfully on YouTube:
- Customize your thumbnail and keep branding consistent
- Use expressive language to build excitement and set expectations
- Use attractive, high-resolution images in your thumbnails
- Have a consistent video style
- Use a strong call to action in every video
6. Enhance your search engine rankings
YouTube is a great way to help you boost your rankings in the search engines. I’m sure you’ve noticed that YouTube videos often rank high in the SERPs (search engine results pages).
This shows that by building a strong video marketing strategy, you can yield great SEO results.
Also, looking at the trends in search behavior in the USA, video will make up 82% of all IP traffic in 2021.
This growing interest is likely going to encourage Google to raise the ranking of websites that offer video content.
Here are some additional SEO benefits that you will get by adding more video content on your website:
- Building backlinks
- Reducing your bounce rate
- High rankings in video suggestions
Watch this video on how to rank high in YouTube’s organic search results.
Related: Tubebuddy vs. vidIQ: A Comparison
7. Build trust with your customer base
A survey found that 52% of people feel that they trust a company more after watching a video that features their team.
And although most marketers report that their average marketing campaigns produce positive ROI, your video marketing strategy should be about a lot more than simply gaining product exposure.
You need to be able to build trust with your customer base.
Trust is the most important element that factors into almost every purchasing decision for potential customers, regardless of what the product is.
Building trust with customers makes it a lot more likely that they will commit to the products and services you offer.
That’s why video marketing can be an extremely valuable tool for your business.
The good news is that the intimacy of video marketing campaigns makes it well-suited to developing trust with your audience.
Here are a few trust-building tactics that you can implement into your campaign today:
- Begin by sharing your brand’s story
- Create customer testimonials
- Engage your customers directly
- Highlight your industry to show expertise
- Always be authentic
8. Interview big names in your field
Interviews are among the most popular video formats you’ll find on YouTube. Interviewing big names in your field is a great way to increase customer trust and grow your brand at the same time.
With the right tactics, you will be able to drive lots of traffic to your interview videos and, in turn, your website.
With a well-executed interview video, your audience gets high-quality, informative, and entertaining content.
The interviewee gets exposure and shares the video with their audience which means your channel reaches more potential customers—everyone wins.
This is especially beneficial if you can interview big names in your field who have way larger audiences than yours.
These types of videos can go viral easily. They are great for social sharing and they provide abundant networking opportunities.
Here are some quick tips to keep in mind for a professional looking interview.
Do videos have to be high quality?
Many marketers find YouTube’s video platform to be a little daunting at first. However, you don’t need to be a skilled movie director to create engaging videos that will generate traffic and revenue for your business.
No matter what type of business you have, all you need to do to benefit from this channel is to focus on delivering value.
Some of the most successful brands on YouTube are the ones that focus on quality content with decent video quality.
Here’s an example of a YouTube channel that delivers helpful and useful content without very high video production:
One important thing to keep in mind is that uploading a video to YouTube is free but in exchange, you have to accept that your videos may have some promotional content even if you haven’t monetized your channel or video.
This ranges from your competitors’ product ads to promotions for products that may not fit at all with your business’s marketing campaign.
Regardless, YouTube continues to be an effective marketing tool for businesses everywhere to connect with large audiences and it will help you achieve your business objectives such as:
- Traffic generation
- Increasing leads
- Boosting conversions and sales
- Enhancing brand awareness
- Building customer trust
- And developing loyalty
You will be able to achieve all of these things in the most cost-effective way.
When creating YouTube videos, make sure to choose a good YouTube editing software and use the following guidelines to ensure that your videos not only get found and watched by your target audience, but that they also compel viewers to act.
- Figure out the right format for your videos: Choose between talking head, screenshare, interview, how-to or tutorial, vlog, explainer, and product review-type videos.
- Create good quality videos: You can use your smartphone to get started. Just make sure there’s adequate lighting and consider using a tripod to maintain steadiness.
- Choose the right keywords: You need to have keywords that tell viewers and search engines what your video is about. Add these to your title, video description, and tags.
- Include an effective CTA: A call to action will help compel your viewers to take the desired action that will allow you to meet your marketing goals. This can be subscribing, commenting, or clicking through to your website.
The trick here is to start simple. Using YouTube marketing to grow your business is a learning process.
But as you create more videos, you will get better and better at filming and refining the different styles and formats you use. You’ll also improve your use of keywords so your customers can find you easily.
Be consistent, upload your videos regularly, and don’t forget to spread the word about your videos through social media and various other methods.
By following the tips in this article, you will be able to use YouTube to grow your business to phenomenal heights.
What other ways do you use YouTube to grow your business? Reach out to us on LinkedIn and let us know!
This piece was written by Ron Stefanski. He is an internet entrepreneur and marketing professor at National Louis University who has a passion for helping people create and market their own online business.