With video content taking over, creators are facing a new challenge: figuring out how to make a video more effective and memorable.
Naturally, as more people invest in creating this type of content, competition will increase and only those videos that are a cut above the rest will gain attention.
To gain a competitive edge over other video content creators, you must focus on delivering value.
In this post, you’ll learn how to make a video more effective.
Memorable videos drive more traffic to your website; garner the right type of attention, and accomplish the goals you have in mind.
Here’s what you need to keep in mind to make your video more effective:
1. A Compelling Story
The truth is that human beings are drawn to a compelling story. Stories aren’t just a form of entertainment but are an effective way for us to learn about the people and the environment we interact with.
Stories have a way of imprinting on people’s minds. Incorporating story-telling techniques into your video content is a sure-fire way to drive up engagement.
In this post, you’ll learn about the 7 story plots that you can incorporate into your content to make your videos more effective.
From advertising to religion, you can’t deny the impact great storytelling can have on society’s collective conscious.
For more inspiration, check out our post on the award-winning animated short film Bao.
2. Consistent Branding
It’s important to ensure that your branding is consistent with whatever type of content you’re creating.
This makes it easier for people to recognize your content and enhances brand awareness.
Branding also increases the video’s memorability and sets you apart from your competition.
3. Optimized Video
Optimize your video and make sure it leaves a solid first impression.
According to Facebook’s video consumption data analysis for 2016, people who watch the first 3 seconds of a video will continue watching it for at least 30 seconds.
To hook the viewer, creators often synthesize the most interesting bits of the video in the beginning to capture the viewer’s attention. This is something you could experiment with, too.
Optimization also plays an important role in making your video effective. Here’s what you can do to boost optimization:
Focus on the title
Keep the title short and sweet. Incorporate wordplay or humor if possible. For SEO, keywords are also very important.
Make sure the keywords you use are relevant and don’t seem like they’re jammed in there by force.
Create an eye-catching thumbnail
A person who stumbles upon your video may be prompted to click on it if the thumbnail is interesting and generates curiosity.
Put some thought into thumbnails and increase your chances of getting more clicks. Avoid clickbaity thumbnails and titles.
No one likes to be duped into clicking on a link or video only to discover that the content is not what they expected.
4. Background Music
An effective video can take the audience on a visual and aural journey.
When both these elements are used well and complement each other, the viewer has an immersive experience, which sets you apart from your competitors.
Background music allows you to set the mood and elicit the emotional response you want from your audience.
An effective video that incorporates sound and music well is more engaging and has a better shot at being shared.
If you want to know where you can find great tracks for your video content, check out our previous post here.
For tips on how to incorporate the most suitable type of music with your video to establish the right tonality, read our post: How to Choose Background Music for Your Video Content
Before you go about finding and using tracks for your video content, make sure you are not violating any copyright laws.
5. Clear Narration and Appropriate Volume
Background music and narration can be a massive turn off if the volume is not set to a suitable level.
The music should not overpower the content and the narration should be audible so your viewer doesn’t have to strain themselves to decipher what in the world is going on.
If your video content has background music and narration, make sure that the voice-over is clearly audible over the music.
6. Keep it Concise
When it comes to building an audience, keeping your video content under the 2- to 3-minute mark is a smart move.
This generally works because people who have never seen your content before may not be willing to invest a lot of time and sit through a long video.
If you have a loyal following, you could throw caution to the wind and create longer videos.
Long-form videos are much more engaging and platforms like YouTube incentivize them as well.
7. Make a Video Effective with a Killer Call to Action
A call to action (CTA) that accomplishes set goals is content’s raison d’etre.
Pay attention to the placement, style, and visual appeal of your CTA. If you want your viewers to click on a certain link or visit your website, make sure the point is clear.
When it comes to longer videos, you may not want to wait till the very end to place your CTA.
Incorporate the CTA using annotations that the audience can click on while the video is playing.
8. Try to Connect and Be Relatable
If you want to create effective video content, you should try to be relatable once in a while.
Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective.
Behind-the-scene videos, live streams, etc. tend to humanize corporations and allow people to connect with your company on a more personal level.
This sort of content can harbor loyalty in followers as well.
In a world saturated with videos—the good, the bad, and the ugly—strive to create quality content.
Stay updated on the latest content marketing strategies and produce well-thought-out videos that add value.
These tips will put you on the path to creating effective and memorable videos that your audience will enjoy.
If you’d rather hire someone to create a video for your business, check out our website and the services we offer. If you have any questions, feel free to reach out to us and leave us a comment.