YouTube is reported to be the number one platform for watching videos, and it currently has 2.3 billion active users around the globe.
Since the competition is high, it is important for a new creator to grab the attention of viewers by creating an exceptional YouTube channel trailer.
Also, it will pave the way for your audience to know:
1. Who you are
2. What your channel is all about
3. Why exactly should they subscribe to your channel?
In this post, we are going to review the best YouTube channel trailers that managed to pique the interest of their viewers.
Let’s go!
Project Adventure – Groove Life
Groove Life is a lifestyle company that makes watch bands, silicone rings, and belts to support an active lifestyle.
The trailer showcases a glimpse into the adventures that Groove Life will be taking with one channel subscriber per month.
Why we like it:
1. Amazing production quality.
2. The owner of the company gives out all of the necessary information with wonderful visuals.
3. There’s upbeat music and a high-energy host.
This is my channel trailer – Cinemonika
Cinemonika is a channel about films, anime, lifestyle, and fashion. Monika (the channel owner) provides commentary, analysis, and stories drawn from her own life.
In the trailer, Monika introduces herself by sharing her personal stories, past videos, and the kind of content she will be producing.
Why we like it:
1. The beginning looks like a scene from an indie film.
2. Childhood videos and stories foreshadow what the channel will be about.
3. Also, glimpses of special family moments create a genuine connection with the audience from the get-go.
Also read: 50 YouTube Video Ideas for Your Business [with Examples]
Will Smith Channel Trailer – Will Smith
Will Smith, a.k.a The Fresh Prince, created his own channel to share his adventures with viewers.
In the trailer, we see different excerpts of Will Smith’s daily life, events, trips, and happenings.
Why we like it:
1. We get to see the unfiltered and personal side of Will and his life experiences.
2. The overall theme of his channel is echoed throughout the trailer so viewers know what to expect.
How to Do Anything – Howcast
Howcast is an instructional video production platform that provides how-to content on routine things—ranging from skateboarding, designing, dancing, and bartending.
The trailer shows various experts offering what they will be teaching to their viewers along with visuals.
Why we like it:
1. To the point. Not even a minute long.
2. Experts introduce their respective fields in harmony.
3. Makes learning entertaining.
Welcome to Food Tube – Jamie Oliver
Jamie Oliver is a world-renowned, award-winning chef. His shows have won awards such as Emmy and BAFTA. He has also been honored with the Most Excellent Order of the British Empire (MBE).
His channel trailer presents behind the scenes his recipes, tours, and experiments. It also included what subscribers will be watching in the future regarding food.
Why we like it:
1. Candid celebrity content.
2. Features great recipes, fun celebrations, and filmed at exotic locations.
3. Videos are precise, short, and just a minute long.
Binging with Babish – Babish Culinary Universe
Babish Culinary Universe is a channel about food inspired by films, TV, and different pop culture elements.
The trailer shows Babish’s process of imitating different movie characters who are cooking food. It also includes clips of his experimental and modern dishes.
Why we like it:
1. You get a glimpse of what the videos will be like. Viewers will mostly be seeing his arms and torso.
2. The captions are witty and explain everything his channel has to offer.
3. The concept is great! The idea of fictional food being made in real life is so exciting.
Read more: YouTube Rewind: Ranking Videos from Best to Worst
Sean Tucker Channel Trailer – Sean Tucker
Sean Tucker is a London-based photographer whose channel explores the philosophy behind photography and the art of capturing light.
In his YouTube channel trailer, he reveals how his content will be different from other photography content creators. It also lets viewers know that they can expect practical tips if they tune in.
Why we like it:
1. Monochromatic colors are rightly used.
2. Features amazing landscapes.
3. Instead of tech reviews, it aspires to take the viewers on a spiritual journey via photography.
Welcome to my Channel – Dr. Mike
Dr. Mikhail Varshavski is an American family medicine physician who gained internet celebrity status overnight after his Instagram account went viral.
His channel trailer shows a closer look into a life of a doctor who practices medicine but also juggles multiple other hobbies.
Why we like it:
1. Science and medicine can be practiced with entertainment as well.
2. There are various clips that show that he reviews medical films and TV shows.
3. Shows that doctors can have fun too.
The Least Epic Trailer Ever! – Nigahiga
Ryan Higa (the owner of nigahiga) is an internet celebrity who is famous for creating comedy sketches, spoofs, and other hilarious content.
His channel trailer shows clips of old jokes and skits that he “never released before”. We also learn that nigahiga has never made a trailer before in his 9-year span on YouTube.
Why we like it:
1. Making fun of oneself hardly fails to amuse people.
2. Showing “never-released-before” content always connects with your audience.
3. Nigahiga has great acting skills with an out-of-the-box approach.
Channel Promo – Living Big in a Tiny House
Living Big in a Tiny House is all about small, mobile, and eco-friendly living spaces and homes.
The channel trailer shows Bryce (the host) going on an expedition around New Zealand to meet with people who own compact spaces. He also partakes in construction projects.
Why we like it:
1. Has a feel-good vibe.
2. Sheds light on lifestyles that intrigue viewers.
3. Talks directly to viewers. This can result in fostering a loyal fan base.
Final thoughts
Your YouTube channel trailer is the first interaction with your audience. It creates a lasting impact that will either make it or break it for you.
So, make sure to put a lot of thought on:
1. What should you say to your viewers?
2. What should you show your viewers?
3. What should you share with the viewers?
Write a succinct but-to-the-point script. Use visuals to put your point across. And lastly, give them the reason to subscribe to your channel.
And if you have a cool idea for a video, then get in touch. We’d love to help.
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