In August 2017, LinkedIn rolled out Native video to boost in-feed engagement. Turns out, the reach of native videos supersedes that of other forms of content on the platform.
If you’re wondering, what does native video mean? Then it’s just videos directly uploaded to the platform. LinkedIn’s algorithm prioritizes Native content just like how Facebook does. This is why shared video content doesn’t generate the same level of engagement.
At first, the Native video option was only available for personal profiles but then, in 2018, company and business pages gained the rite of passage, too.
Native video basics:
- Native videos autoplay on silent. The person watching can then choose to turn on the volume.
- The videos can be between three seconds to 10 minutes long.
- You are free to upload horizontal and vertical videos (vertical videos automatically get cropped into a square).
- The maximum file size you can upload is 5GB.
- For video descriptions, company pages are limited to 700 characters.
Is LinkedIn Native video worth the time and effort?
The Microsoft-owned network’s user base is made up of approximately 10 million C-level execs and 90 million senior-level influencers. This is excellent news for businesses and marketers (especially those that are offering B2B services or products) who want to reach a massive audience of professionals.
As far as social media platforms go, LinkedIn is the most trusted. The content and messages shared on the site are perceived to be more authentic.
Apart from user engagement and lead conversion, if you’re trying to recruit, for example, a LinkedIn Native video—that talks about your company culture; team, and available positions—could help you land some promising candidates.
LinkedIn Native video metrics are a goldmine of insights for publishers. You can learn plenty about your audience, such as what companies your viewers work for, their job titles, etc. These analytics are what separate LinkedIn from other platforms like Facebook.
So, keeping all of the above in mind, we can conclude that Native videos on LinkedIn are, in fact, worth the time and effort.
You may be on board for creating Native videos for your LinkedIn profile or page, but what sort of content should you post? Keep reading if you’d like some ideas.
LinkedIn Native video content ideas
Native video content mostly falls under at least one of the following categories: products and services, company culture, news, and events.
Here are some examples to inspire you:
1. Introduce a new product or service
Use teasers to hype up your audience about upcoming products or services and keep them updated on the latest developments.
Example: Samsung
2. Show people what goes on behind the scenes
People often look at major corporations as money-making machines. If you roll back the curtains and show everyone what goes on behind the scenes, it will humanize your company and allow your audience to feel more connected to your brand.
Show people the skill, craftsmanship, and technology, etc. it takes to make everything run smoothly
Example Virgin Galactic:
3. Introduce your team
Another great way to humanize a corporation is to introduce your audience to the people behind the company. Let them share their passions and what excites them. When people start to associate a company to the people it’s made up of, they’ll start to resonate more with your brand.
Example Dropbox:
4. Share your company’s latest news and updates
If you’re setting up a new office or are taking on some new initiatives, partnerships, etc. share that with your audience. If the company’s brought on a new C-level executive, make that announcement as well.
All news and updates can prove to be great content material for your Native video content.
Example: SXSW
5. Post Informative content
Video content is making waves right now and people can’t seem to get enough of it. Informational, value-packed content is highly engaging and will help position your brand as a thought leader in the industry.
Make sure the content is well-researched. Avoid the use of industry-specific jargon that could make things unnecessarily complex for your audience.
Examples of informative content include explainers, how-to videos, instructional content, etc.
Read more: How to Get the Most out of Your Explainer Video
Example: Warner Bros. Entertainment
6. Share event coverage
Show your audience what the company is up to, such as the conferences and events you’ve held or attended. Produce a package that covers the event in an interesting way and let people know where they can expect to find you next.
7. Use video to recruit talent
Leverage video content to attract top talent to your company. If you can make a video that shows the company culture, introduces the team a bit and the role you’re looking to fill, you may be able to round up a pool of great candidates.
Example: BabooHR
Now that you understand why Native video is a big deal on LinkedIn and have some great ideas about the type of content you can post on your company page, start experimenting and jump right into it. Keep an eye on the metrics, see what sort of videos perform well with your target audience and focus your efforts on producing more of what works.
If you’d like some further advice about producing video content for your LinkedIn page, feel free to get in touch with us. At MotionCue, we love creating videos and we’d be happy to help you out if we can.
If you want to learn about the different types of Linkedin videos, check out our comprehensive guide linked below:
