How to Make Engaging Culture Videos

Company culture plays an important role when it comes to running a business smoothly. Consider this scenario: you’ve hired fresh talent recently, and you want to give them a taste of what it’s like working for your company. A great way to demonstrate this is through videos that show your new recruit the workplace culture.

In fact, if you make it a point to post this type of content on your company’s social media pages, you’ll attract candidates that will be a good match for your business and thrive in the environment you’ve created.

We cannot undermine the weight of creating an engaging culture video because according to Glassdoor, it’s one of the top five factors that candidates consider when they pick a company they want to work for.

You may have come across certain people who haven’t heard of where you work, and at times, you may have faced problems reaching out to candidates for a vacant position, that is when a culture video will come into play.

Animoto has reported that 85% of marketers claim that video is very effective to gain users’ attention online.

So, how do you make a company culture video? In this blog post, we are going to talk about that and discuss different approaches you can take to delight your audience and create more awareness about what your company is all about.

Let’s dive deep, head first!

Give a Sense of Belonging

New recruits are always nervous on their first day at any company. Learning about the fundamental aspects of the workplace culture eases them into getting settled quickly. They align their goals and objectives with the principles of the company. You can do the following to create a sense of belonging:

  • Share your company values.
  • Share your mission and vision with the audience.
  • Show what you stand for including diversity and inclusion.
  • Express what you expect from the people that wish to work with you.

Don’t Be Afraid to Add Humor

You don’t want your company to look like a guy who’s as stiff as a board. Show your company’s personality so people know that you’ve managed to strike a healthy balance between business and play.

A workplace culture that’s too serious can be draining and exhausting for employees. This is where you get to show off your brand personality.

Adding humor shows that you are open to welcome gags and a bit of playful banter. This makes people see that the workplace is light and cheerful.

Here’s what you can do to include humor into your culture videos:

  • Add a funny skit to showcase a workplace tradition.
  • Highlight strengths through practical jokes.
  • Add pop culture references.
  • Get creative and experiment with mascots or puppets.

Connect Through Stories

Culture videos are your way of communicating with the audience. Use this medium to speak freely with your potential employees. This also exhibits that you have an open-door policy where employees can step into your office any given time of the day, and voice their concerns. Nothing will be more comforting than listening to personal, honest stories from employees across different hierarchy levels. Do the following to connect with the audience:

  • Post videos where your interns or recent employees share personal experiences
  • Shine the spotlight on the company’s founder(s) so they can talk about how they built this business from the ground up
  • Make videos where top-level executives share insight on how to grow
  • Show HR speaking about perks and benefits of working with the company

Creative Transitions and Changeovers

You can’t expect to grab the attention of millennials and Generation Z-ers by putting out a bland video. This is where you reveal your company to be receptive to every kind of creativity, experimentation, and novelty.

Instead of going with the same old traditional corporate video elements, try a different angle. Do the following to come out on top as creative:

  • Do a blend of live-action and animated video styles. You could also try combining a few different styles of animation. In this post, we talk about the various types and mention examples so you can get inspired.
  • Add different filming styles such as stop motion or reverse action.
  • Use filters, backlighting, neon lights, and innovative cut scenes to make the video pop.
  • Make your video interactive so your viewers can immerse themselves in the content.

Show Heart and Be Real

One of the most vital aspects of the culture video is to present everything honestly. You have to be forthcoming about your workplace policies and why you have put them into effect. Explain your business’ philosophy and how would you help your new recruits to adapt to the culture. You can show that you encourage work-life balance by giving flexibility to your employees.

Faking it for a culture video isn’t going to do you any favors. People will eventually find out that what you actually are and how you’re presenting yourself don’t line up. You risk losing face if you decide to do something like this. So just keep it real.

Final Thoughts

According to Social Media Week, 95% of viewers retain the message through video content. With stats like these, it’s no wonder people are investing in video content creation. And it makes sense to make some of your own.

Once it’s produced, you can put it out on relevant social media platforms for the world to see. This will create brand awareness; help you generate leads, and revitalize your employment branding.

The perfect platform for disseminating this type of content is LinkedIn. Upload your video natively to the platform instead of just sharing a link from somewhere else. The algorithm prefers Native video so you have a much better chance of reaching a wider audience.

If you’re going to go ahead with this, be sure to check out our post on the six best practices for LinkedIn Native video before you start posting.

So, just to wrap-up, culture videos help with brand positioning, increase brand awareness and make people remember you.

With our guidelines and examples, you’ll be able to come up with intriguing concepts for your video.

Remember to showcase multiple facets of your workplace culture through values, humor, creativity, stories, and heart.

Posted by Adil Ashraf
03.14.2020

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