Company culture plays an important role when it comes to running a business smoothly, and a company culture video can help you showcase that.
Consider this scenario: you’ve hired fresh talent recently, and you want to give them a taste of what it’s like working for your company.
A great way to demonstrate this is through videos that show your new recruit the workplace culture.
According to our survey report, 63% of consumers said that video keeps brands top of mind.
In fact, if you make it a point to post this type of content on your company’s social media pages, you’ll attract candidates that will be a good match for your business and thrive in the environment you’ve created.
You may have come across certain people who haven’t heard of where you work, and at times, you may have faced problems reaching out to candidates for a vacant position. This is when culture videos come into play.
So, how do you make company culture videos engaging?
In this blog post, we are going to talk about that and discuss different approaches you can take to delight your audience and create more awareness about what your company is all about.
Let’s dive deep, head first!
5 Tips for making engaging culture videos
1. Give a sense of belonging
New recruits are always nervous on their first day at any company.
Learning about the fundamental aspects of the workplace culture eases them into getting settled quickly.
They align their goals and objectives with the principles of the company. You can do the following in your culture videos to create a sense of belonging:
- Share your company values.
- Share your mission and vision with the audience.
- Show what you stand for including diversity and inclusion.
- Express what you expect from the people that wish to work with you.
2. Don’t be afraid to add humor
You don’t want your company to look like a guy who’s as stiff as a board.
Show your company’s personality so people know that you’ve managed to strike a healthy balance between business and play.
A workplace culture that’s too serious can be draining and exhausting for employees. This is where you get to show off your brand personality.
We do this sort of stuff at MotionCue, too. On our TikTok, we post work-related videos and random behind-the-scenes stuff.
@motioncuestudios The end of the workday got us like 🥳 #officelife #work #fyp #9to5 #tiktok #motioncue #videoproduction
The content piques people’s interest and they often comment asking for job openings at our company. So we can tell you firsthand that these types of culture videos are great at spreading your name out there.
Adding humor shows that your culture is laid back and even playful at times. This makes people see that the workplace has an interesting personality.
Here’s what you can do to include humor in your culture videos:
- Add a funny skit to showcase a workplace tradition.
- Highlight strengths through practical jokes.
- Add pop culture references.
- Get creative and experiment with mascots or puppets.
Read more: How to Use Humor in Video Marketing
3. Connect through stories
Culture videos are your way of communicating with the audience. Use this medium to speak freely with your potential employees.
This also exhibits that you have an open-door policy where employees can step into your office at any given time of the day, and voice their concerns.
Nothing will be more comforting than listening to personal, honest stories from employees across different hierarchy levels.
Do the following to connect with the audience:
- Post videos where your interns or recent employees share personal experiences
- Shine the spotlight on the company’s founder(s) so they can talk about how they built the business from the ground up
- Make videos where top-level executives share insight on how to grow
- Feature your human resources manager in videos where they talk about the perks and benefits of working with the company
4. Creative transitions and changeovers
You can’t expect to grab the attention of millennials and Generation Z-ers by putting out bland culture videos.
This is where you reveal your company to be receptive to every kind of creativity, experimentation, and novelty.
Instead of going with the same old traditional corporate video elements, try a different angle.
Do the following to come out on top as creative:
- Do a blend of live-action and animated video styles. You could also try combining a few different styles of animation. In this post, we talk about the various types and mention examples so you can get inspired.
- Add different filming styles such as stop motion or reverse action.
- Use filters, backlighting, neon lights, and innovative cut scenes to make the video pop.
- Make your video interactive so your viewers can immerse themselves in the content.
5. Show heart and be real
One of the most vital aspects of culture videos is to present everything honestly.
You have to be forthcoming about your workplace policies and why you have put them into effect.
Explain your business’ philosophy and how would you help your new recruits to adapt to the culture. You can show that you encourage work-life balance by giving flexibility to your employees.
Faking it for a culture video isn’t going to do you any favors.
People will eventually find out that what you actually are and how you’re presenting yourself don’t line up.
You risk losing face if you decide to do something like this. So just keep it real.
8 mistakes to avoid when making culture videos
Now that we know how to make engaging culture videos, let’s talk about what not to do when making these kinds of videos:
1. Don’t make it boring
Avoid using a monotone voice, long periods of text on the screen, or other elements that could make your culture videos boring to watch.
Instead, use a variety of visuals, music, and different camera angles to keep the audience interested.
2. Don’t make it overly sale-sy
Culture videos are not the place to pitch products or services. Keep the focus on the company culture and avoid making it feel like a sales pitch.
If it sounds sale-sy, it’ll be turning off potential customers, recruits, and detracting from the overall message of the video.
3. Don’t ignore your audience
Know who will be watching your culture videos and what they want to see and hear.
Avoid making the video all about you and your company. Instead, tailor the content to your audience’s interests.
4. Don’t use stock footage
Using stock footage in your culture videos can make it feel impersonal and detract from the authenticity of the video.
Try to use real footage of your company, employees, and culture whenever possible.
5. Don’t make it too long
Keep the videos short and to the point, no longer than 3 minutes.
People have short attention spans, and a long video can quickly become boring or forgettable.
Get your message across succinctly and leave a lasting impression on your audience.
Read more: Video Length Best Practices Businesses Need to Know
6. Don’t use poor-quality footage
The quality of your footage should match the level of professionalism and quality you want to convey.
Avoid using low-quality footage that is blurry, shaky, or poorly lit, as this can detract from the overall impact of the video.
7. Don’t neglect the audio
Audio is just as important as video in creating a memorable culture video.
Avoid using poor-quality audio that is muffled, unclear, or includes background noise, as this can detract from the overall experience of watching the video.
While you’re at it, add some music to your videos, too, just to jazz things up a bit.
8. Don’t ignore the call-to-action
Your culture videos should have a clear call-to-action, encouraging the audience to take some form of action after watching the video.
Avoid neglecting the call-to-action, as this can make the video feel incomplete and detract from its impact.
Make your own company culture video with our team. Feel free to contact us!
Want a video for your business?
Final thoughts
It’s no wonder people are investing in video content creation. And it makes sense to make some of your own.Once it’s produced, you can put it out on relevant social media platforms for the world to see.
This will create brand awareness; help you generate leads, and revitalize your employment branding.
The perfect platform for disseminating this type of content is LinkedIn.
Upload your video natively to the platform instead of just sharing a link from somewhere else. The algorithm prefers Native video so you have a much better chance of reaching a wider audience.
If you’re going to go ahead with this, be sure to check out our post on the six best practices for LinkedIn native video before you start posting.
So, just to wrap up, culture videos help with brand positioning, increase brand awareness and make people remember you.
With our guidelines and examples, you’ll be able to come up with intriguing concepts for your video.
Remember to showcase multiple facets of your workplace culture through values, humor, creativity, stories, and heart.
