If you have a customer-centric business and you have a good presence on social media you have to start video marketing right away. Videos have been crowned as the king of content and consumers’ favorite type of content to see from a brand that they follow on social media. Consumers actually want to see the product before trying it.
According to the Facebook engineer Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library”
Video marketing sure does give your brand a lot of traction, engagement and entertain your prospective customers. It also plays a great role in leading your prospects from awareness to conversion stages of your funnel.
Check out our previous post on how to utilize videos for the buyer’s journey.
How much YouTube do you watch every week. One hour? Ten hours? Fifty?
It’s probably a lot, but don’t worry, we won’t tell. The truth is if your go-to procrastination method is unboxing videos or prank compilations you join 45% of people who watch more than an hour of Facebook or YouTube videos each week.
You’re also a part of 1.9 billion active monthly users YouTube has. What does this have to do with marketing? We’re not saying you should be watching your fifth video essay in a row when there’s work to be done, but you should know that utilizing video can yield fantastic results for the growth of your business.
So where do you start?
I’m the Founder and CEO of MotionCue and over the past 10 years, I’ve run a digital agency called MotionCue, helping businesses grow through effective video marketing.
This is a guide to advancing your business through video marketing. So let’s dig in.
To begin, we suggest joining the likes of Marques Brownlee and David Dobrik as a content creator on YouTube.
A great way to draw YouTube viewers to your business is to make a channel centered around it. On the channel, you can talk about the industry you’re a part of, proving you know your stuff. Interviewing popular thought leaders from your industry can draw in new fans and you can all learn something new.
A YouTube channel can also give viewers the scoop on how your business works. It doesn’t have to be total access behind-the-scenes, but giving an inside look and highlighting challenges you’ve overcome will build trust and show your audience you’re the real deal.
The more video content you put out, the better, so we recommend starting with at least four videos a month. As your subscriber count grows, watch your community turn into trusting customers.
Next, you can gain exposure by running ads on Facebook, Instagram, and YouTube.
Ads are everywhere now, and while it seems like someone could just scroll past your ad and ignore it, 59% of consumers are influenced by ads when shopping, so that someone is likely to see your ad and become your customer.
Making an ad for your business can be done by creating a short video or hiring someone to create one for you.
The first 5 seconds of an ad are where a viewer decides if they like it or not, so make an ad with an engaging and exciting opening.
In order to get the best return on your investment, it’s essential to keep in mind your target audience and the following:
Facebook is great for reaching a broad audience and raising brand awareness. Make sure you follow the Must-Dos for Facebook video marketing. If you have a product targeted toward males, YouTube is male-dominant and the way to go.
Looking for a primer on pre-roll ads on YouTube? Start from here!
If you’re confident of a narrow target audience, Instagram is fantastic, as it’s able to aim ads at specific users that will find the ad useful. In fact, Instagram users are 2.8 times more likely to remember ads than users from other social media networks are.
Finally, when we think “video”, what usually comes to mind is live-action.
However, animation can be a powerful tool you don’t want to forget. A 60-90 second animated video is perfect for clearly outlining your business, concisely showing how useful your service or product is and leaving the viewer with a call to action.
An example of the power of animation is Dropbox. A single animated video that cost less than fifty thousand dollars reached 2 million people and resulted in 48 million dollars of revenue for Dropbox.
Talk about a good return on investment!
If you don’t have fifty thousand to drop on an ad, an animator can be hired through Fiverr or Upwork for less than one thousand dollars. If you want to ensure higher quality, go with a professional studio, which will cost you three to five thousand dollars.
We can’t promise your return will be 48 million dollars, but it’s well worth the investment. A good animated video placed on a landing page has been shown to increase by 80% visitors going deeper into websites.
When owning a business, having a good product or service is half the battle. With so many other businesses out there, you have to tell the world why yours is better than the rest. Thankfully, advertising allows you to get the word out. By starting video marketing, you can effectively build a community around your business, run ads that will continually bring in new customers, and use animation for engaging marketing materials.
Start making positive marketing moves through video and tell the world about your business.